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A CAMP WITH A DIFFERENCE Arabian Adventures has introduced a new and


unique high-end desert experience for groups both small (from two guests) and large (up to 400 guests). The desert experience is com- pletely tailored to the group's requirements. As an example, at around 3pm, safari vehicles pick up guests and transfer them to a camel farm situated at the edge of the Dubai Desert Conservation Reserve (DDCR). Tours of the farm are available and there is an in-house shop where guests can taste and purchase camel-milk chocolate. Guests are then transported to the heart of DDCR. Arabian Adventures is the only DMC allowed to venture into this reserve, which is a 225 square-kilometre area of pristine desert. During the dune drive there is a chance that guests might spot an Arabian Oryx or Gazelles in their natural environment.


At sunset, Champagne is served on a dune top before the entertainment begins – a falcon show, belly dancer, oud player, Arabic band, catering by a five-star hotel, plus a very high end camp set up. The desert meeting is part of Arabian Adventures' Exclusive Collection a new bespoke service offering a range of tailor- made excursions and experiences for discerning clients seeking luxurious, yet off- the-beaten-track experiences. The Collection provides one-of-a-kind excursions such as access to visit private family stables and camel farms belong- ing to local families.There are adventurous land excursions through the UAE also on offer, as well as aerial excursions, Arabian Gulf cruises and experiences such as being a conservationist for the day or learning about the nuances of Arabic cuisine.


EMIRATES AIRLINE – STILL FLYING HIGH Emirates airline – the flag carrier of Dubai and one of the fastest-growing and largest airlines in the world – has been instrumental in establishing the emirate as a global aviation hub. The airline now flies to 113 destinations in 66 countries with new desti- nations added in 2011 including Basra (four times weekly), Geneva (daily), Copenhagen (daily), St Petersburg (daily) and Baghdad (four times weekly).


Emirates has also introduced some new customer experience enhancements and innovations in the past year.Customers with an internet-enabled mobile device can now receive a mobile boarding pass up to 24 hours in advance of travelling. Passengers can log onto www.emirates.com and can choose to receive a web-link to their mobile boarding pass by email or SMS that displays a bar-coded boarding pass on their internet-enabled phone. The airline has also set up an early check- in facility for passengers departing from Terminal 3 at Dubai International Airport.


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