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UPDATES AND USEFUL INFORMATION FROM THE LARGEST ETHNIC SUPPORT ORGANISATION IN THE UK


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dinner and awards The Institute of Asian Businesses (IAB) annual dinner and awards will this year take place at the Hilton Metropole Hotel at the NEC on 26 November. The prestigious black tie event is always


keenly anticipated and is sure to be a sell-out. Ticket prices are £75 + VAT and tables are available at £750 + VAT. Entries are also invited to the awards, which are


open to all businesses. Among the awards are the ‘outstanding business of the year’ and ‘outstanding business person of the year’ categories. Award entries should be sent to the Institute of Asian Businesses, 75 Harborne Road, Edgbaston, Birmingham B15 3DH. The closing date for this is 28 October.


Institute of Asian Businesses 75 Harborne Road, Edgbaston, Birmingham B15 3DH T: 0121 450 4203


E: iab@birmingham-chamber.com W: iab-birmingham.com


Sparkling future: Niyati Shah with one of her creations, a sun moon bracelet


Diamonds are a girl’s best friend for Niyati


New brand: Saqib and Younis Bhatti Rebrand at family


accountancy firm Accountant Younis Bhatti & Co has undergone a rebranding exercise which has included launching a new website, www.younisbhatti.com. The firm, established in 1980 and based on


Broad Street, has a wide array of clientele. It is run by managing director Younis Bhatti, managing director and his son, Saqib. Younis said: “The firm has been a bastion of high quality accounting and taxation services for over 30 years. Saqib and I felt now was the right time to grow the firm’s brand. We designed a new logo that everyone could associate with premium financial services at affordable prices.” Saqib added: “There is a real vibrancy within


the practice. With this new rebranding, we can now move forward, continuing to provide our clientele with top-notch accountancy services. “My father and I both trained at ‘Big 4’ firms,


but we believe that you don’t have to pay ‘Big 4’ prices for the highest quality audit, taxation or accountancy services.”


18 CHAMBERLINK OCTOBER 2011 W


hen Niyati Shah came to Britain to study eight years ago, her original intention was to forge a


career in banking. However, she decided she wanted to do something on her own – and that turned out to be running a high-end, bespoke jewellery business. In fact, jewellery was an obvious choice of career for Niyati – back in India, her family runs a


‘There won’t be any repeats made – if you want a wedding band or pendant, you don’t want to see anyone else wearing it’


successful high end jewellery business in Mumbai. They have a shop in the Mumbai Hyatt, where clientele includes wealthy industrialists, top politicians and TV and movie stars. Over here, Niyati is not aiming at that market – although, she too is pitching more at the top end of the market. “My aim is to be a designer brand and create jewellery as an art form,” she said. At the moment,


Niyati is working out of a studio in the Jewellery Quarter, and sees clients by appointment. All of the jewellery created for clients is unique – “There won’t be any repeats made – if you want a


wedding band or pendant, you don’t want to see anyone else wearing it,” she said. Niyati’s business is named D’Joya (D for diamond, and Joya after the Spanish word ‘hoya’, which means jewellery). When a client calls, she takes the design brief, which is forwarded to her brother Nishith in India, who manages the team that will manufacture the piece. It’s the same team that makes the jewellery for the Shah family business in Mumbai, and includes craftsmen capable of turning out the highest quality products. D’Joya has only been up and running for about a year, and Niyati is currently promoting the


company via trade fairs and exhibitions. Her clients at present are mainly London based, but she does cover the whole of the UK.


She hopes that her client base will grow as D’Joya’s reputation grows – it seems a sparkling future beckons!


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