Chefs join forces on ultimate menu
O
ne of Amadeus’s leading chefs, Simon Hellier, is stepping up to the table to co-ordinate a gastronomic
feast like no other – The Birmingham Chefs Alliance Dinner on 13 October. The event will bring together seven of Birmingham’s finest chefs for the launch of Birmingham Food Fest taking place from 14 to 23 October and organised by Visit Birmingham. What’s possibly the most complex meal ever
undertaken in the city will see Michelin star trio Luke Tipping, of Simpsons Restaurant, Glynn Purnell, of Purnell’s and Richard Turner, of Turner’s of Harborne plus Great British Menu champion Atkar Islam of Lasan, Andy Waters of Edmunds, and David Colcombe of Opus alongside Simon come together at the historic Amadeus venue, St. Martin in the Bullring, to produce the ultimate tasting menu, with each chef designing and producing a different course.
‘This is a once in a lifetime opportunity – to have all these talented chefs come together under one roof’
Simon Hellier (pictured), who is executive head chef based at
the International Convention Centre (ICC), Birmingham, has been with Amadeus for over 20 years. He said: “This is a once in a lifetime opportunity – to have all these talented chefs come together under one roof and deliver a meal in unison is absolutely fantastic.” Members of the next generation of culinary stars from Birmingham’s leading universities will also assist.
For more information vist
www.birminghamfoodfest.com Top tips for effective marketing
Advertising, PR and direct mail – how do you make it work for your business? Warren Albutt, director of marketing firm Start 2 Finish, takes a look at what companies need to do to get their message out to the world at large. Advertising, PR or direct mail? The best way to get
these to work for you is to… combine all three. Don’t panic, you don’t need a huge marketing budget – just a co-ordinated campaign with clear objectives.
Consumer perception Free PR articles are seen by the reader as a non-biased endorsement, whereas wise consumers have a guarded response to advertisements as they know you are selling to them. Direct mail is another obvious selling tool but this can be softened by personalisation, which taps into the readers’ needs.
Control, creativity and call to action Advertising and direct mail allow complete control over the message content and how long and often it will appear. You can add creativity, personality and a commercial tone to your writing that can be missing in PR.
Target audience With PR only articles with a newsworthy hook or angle will get chosen. With advertising, you can tailor your
message to your target audience, and even greater relevance can be added to direct mail..
Placement PR has the advantage of being ‘news,’ which automatically takes precedence over advertising. Direct mail also enjoys excellent placement as your message is sent directly into the recipient’s hands.
So what should a successful campaign look like? Firstly be clear about you objectives, target audience and message. Then plan your attack as suggested below: • A small targeted ad campaign • Press release sent to relevant media • Targeted direct mailers • Phone your direct mail recipients • Follow up personalised email • Monitor your results
Your aim is to become known to your target audience so that by the time your mailer lands on the welcome mat you are familiar to them.
To take advantage of your Chamber free marketing health check, call Sarah Hunter at s2fmarketing and book your free place on 0121 607 1908.
Simon Dunmore with Suk Aulak, head of office at Chantrey Vellacott DFK in Birmingham, at The Deli at Edgbaston on Highfield Road
Grocer opens deli in Edgbaston
An award-winning grocer is expanding with the opening of a new store. Simon Dunmore is launching The Deli at Edgbaston at 21 Highfield - and the accountants who advised him on the deal won’t have to go too far for lunch. Chantrey Vellacott DFK moved to its new offices at 35 Calthorpe Road. Mr Dunmore said: “In the first
stage we will concentrate on the upmarket sandwiches and salads market using quality ingredients sourced locally. The second stage will then be the opening of a restaurant on the site.” Suk Aulak, head of office at
Chantrey Vellacott DFK in Birmingham, said the strong reputation of Simon’s store, The Grocer at Edgbaston, at Templefield Square – runner-up in the Guardian’s Independent Retailer of the Year 2011 Awards – will serve the new venture well.
OCTOBER 2011 CHAMBERLINK 11
BUSINESS NEWS Erratum
West Midlands Chambers of Commerce Directory 2011/2012
Classification for: J&J Engineering (Walsall) Ltd Fryers Road, Leamore Enterprise Park, Walsall, WS2 7LZ. Tel: 01922 710204 Fax: 01922 710191 Should be: Presswork 6330 Tube manipulators 8475.
Classification for: Crossflight Ltd 1 & 3 Crown Road, Kings Norton Business Centre, Birmingham B30 3HP Tel: 0121 415 0460 Fax: 0121 415 0469 Email:
enquiries@crossflight.com Web:
www.crossflight.com Should be: 2055 Courier Services; 5042 Mailing Specialists
Dyson Media should be listed under should be listed under 5165A. Media.
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