Market Yourself with In- Demand Skills


By Andy Cook


LEHIGH VALLEY’S EXCLUSIVE DEALER OF


LEHIGH VALLEY’S EXCLUSIVE DEALER OF


THE GREATER THE GREATER


oday’s job market is more competitive than ever. Employers receive hundreds of applicants for a limited number of open- ings. One of the Lehigh Valley’s largest employers receives over 45,000 applicants each year. The skills and education you pos- sessed even fi ve or ten years ago are not enough to compete in today’s world. People need to consistently develop their skills. Think about the impact that computers have in our everyday lives. It’s likely that could have


T you a diffi cult time securing em-


ployment today without basic computer knowledge. Many companies are requiring specifi c qualifi cations (college coursework, certifi cations, etc.) simply to be considered a viable candidate before even being called for an interview.


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How do you compete? Well, you have a host of options and choices right here in your own back yard. Within as little as 12- 24 months, you can equip yourself with the skills, education, and training to either stay relevant and up-to-date in your current posi-


72 Early Fall 2011


Lehigh Valley Marketplace


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