pride cont’d


we have a policy – if you fi nd a like item elsewhere (on the Internet or locally), we will do our very best to meet or beat that price and still provide free delivery and service after the sale,” Gordon says. “I wish that we had the advertising budget that the major stores have, but unfortunately we don’t. I’d love to get the message out that we will not be underpriced, that we have many USA suppliers, including many here from Pennsylvania, and that there are many advantages to buying local.”


Royal Furniture offers countless styles


ranging from traditional to contemporary to country. Gordon says the store tries to be all things to all people as best they can, presenting many options for customization, including fabric, hardwoods, and other details. “We do a lot of customization.” “If you want a sofa and want it in red, we can get it in red, but you don’t have to get it in red. You can get whatever color you want.”


As for Royal Furniture’s staff, Gordon notes that it is a loyal group that includes sales and delivery


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and that they have “many, many EXPAND


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of the Lehigh Valley


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PA026037 16 Early Fall 2011 Lehigh Valley Marketplace


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years of experience.” When asked how Royal Furniture differentiates itself from the “big box” stores, Gordon said, they “are not pushy and our sales staff is knowledgeable and patient. The consumer can select what they want and not what the store wants off the shelf. Customers and families come back to us for the simple reason we take pride in our work and have for over 50 years. He adds: “If Royal Furniture can offer the lowest prices, personalized service, and free delivery in the area, we can and will succeed in a challenging economy.”


“Pride of Place” celebrates businesses that have been serving the Lehigh Valley for at least 25 years.


For further information LehighValleyMarketplace.com visit


BasementBuildersLV.com


610.791.4225


610.791.4225 com


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