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editor LETTER FROM THE


PRESIDENT James F. Mack


VICE PRESIDENT & PUBLISHER Matthew J. McLaughlin Founder


ASSOCIATE PUBLISHER Jay Kach


EDITOR Christine A. Krahling


SENIOR ART DIRECTOR Erica Montes


CREATIVE TEAM Keith Brinker


Vanessa Vonelli Scott Westgate


ACCOUNT EXECUTIVES


Tina Altieri Jane Hughes


Wendy Knowles Ryan McKee Pam Trone


CONTRIBUTING WRITERS Andy Cook


Kathryn M. D’Imperio Suzan French Ruth Heil Sara Hodon Cathy Kiley Rick Koze


Christine A. Krahling Jennifer LoConte Nancy Moffett J.F. Pirro


M. Minti Ray Angelina Sanchez Mary Beth Schwartz Laura B. Teter Sara Vigneri


PHOTOGRAPHERS Charlie Daniels


COVER ILLUSTRATION Scott Westgate


EDITORIAL INTERN Angelina Sanchez


Lehigh Valley Marketplace prints and distributes approximately 80,000 copies 7x annually. The U.S. Postal Service distributes the majority of these copies.


PUBLISHER


Lehigh Valley Marketplace, Inc. One East Broad St, Ste 420 Bethlehem, PA 18018 610-868-8595


Christine A. Krahling at ext. 302 or visit us online at


lehighvalleymarketplace.com


If you do not wish to receive this publication or you are moving, please send us a note with your current mailing label to the above address. Address changes and comments can also be received at publisher@ lv-marketplace.com. Reproduction in whole or in part without permission is prohibited. Lehigh Valley Marketplace® and Because You Live Here® are trademarks of Lehigh Valley Marketplace, Inc.


4 Early Fall 2011 Lehigh Valley Marketplace


For Advertising Contact Jay Kach at ext. 312 For Editorial Contact


What are some of the biggest lessons you’ve learned this year? E-mail me or take our September survey at lehighvalleymarketplace.com. I want to know – because you live here!


Education is the ability to listen to almost anything without losing your temper or your self-confi dence. –Robert Frost


Dear Readers,


With summer a distant memory, it’s time once again for parents to gear up for all the changes this time of year brings. Perhaps, like me, you’ll be setting your alarm a bit earlier as your child moves on to middle or high school. Maybe you’re sending your fi rstborn – or your youngest – off to preschool or kindergarten. Either way, this time of year brings promise, opportunity and change – and for some – mixed emotions.


Faithful readers of Lehigh Valley Marketplace will know from reading my letter last year that this is my favorite time of year. There is something about September that has always inspired me. As a child, I loved going back to school: just the idea of picking out a new pencil case and putting a stack of “loose-leaf paper” (remember that?) in a new binder was enough for the book- worm in me to do cartwheels (fi guratively, that is). And once it was time for high school, I made every effort to convince my mom that I needed all the cool back-to-school clothes that the teen magazines were featuring.


Whether you’re sending a child off to school this fall or you’re thinking about starting a new project, we have lots to inspire you in this issue. If you’re in the mood for a home-improvement project that will boost your productivity, read Nancy Moffett’s, “Organizing your Home Offi ce.” If you’re looking for employment and need to polish your skills before reentering the job market, take a look at Andy Cook’s “Market Yourself with In-Demand Skills” and fi nd out how our local community colleges and business schools can help you meet your goals. In “Choosing a Tutor,” Mary Beth Schwartz helps us navigate the best fi t to help our children learn, and intern Angelina Sanchez shares her nuggets of wisdom in “Planning the Perfect College Visit.”


Of course, there are other lessons that can only be learned outside the classroom. Here are some of the tidbits I’ve collected along the way; ones that I’m passing along to my two daughters:


• I don’t care what the ads say: jeans are for skinny girls.


• There’s nothing sweeter than a child who takes the time to say, “thank you” without being prompted.


• Go easy on your parents–they’re doing the best they can. When you become one, you’ll un- derstand what I mean.


• Use sunscreen year-round. When you’re 40, you’ll thank me. • The only person who can make you happy is you.


Christine A. Krahling ~ Editor christine@lv-marketplace.com


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