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INDEPENDENT RETAILERS have taken on the challenge of increasing the awareness of Main Street retail and its com- munity benefi ts. According to the Northwest Earth Institute’s Choices for Sustainable Living, “A dollar spent at locally owned stores is usually spent six to 15 times before it leaves the community.” Although keep- ing money in the community is reason enough to support independent retailers, indie store owner, Lesley Tweedie, says, “these stores have so much charm, individuality and passion,” which should also drive support for their survival and sustainability. Tweedie’s contribution to
the, “Save Main Street,” effort is to offer a one stop ecom- merce shop for herself and independent retailers like her. Tweedie explains the in- spiration behind her online marketplace, saying, “A bike helmet was gathering dust on the sale rack.” Many store own- ers are cursed with such items that linger too long. Tweedie’s online marketplace,
www.Lit-
tleIndependent.com, provides owners a wider audience for their sale items, increasing the chance of a sale. In fact, Lit-
tleIndependent.com seeks to solve two issues concurrently: 1) For independent store own-
ers it helps increase visibility continued on page 22
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