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www.IndependentRetailer.com MARKETING Wholesale
Dropshipping continued from page 100
can go to dropship.koleimports. com and download that feed. It includes our product name, long description, real quantity in our warehouse, UPC, link to item pictures, weight, brand name, color, length, width and height.” For more advanced companies, Kole Imports offers an API solu- tion which allows customers to customize their websites to be able to receive Kole’s quantities on hand in real time, and then send orders within seconds. “We can receive an order, process it, and get it out that day. To get set up and learn how to put Kole
Since 1979
Imports items on their site, a potential customer just needs to go to dropship.koleimports. com and follow the instructions,” adds Kole. Accuracy is vital, especially
when so many products are involved. “We have a 250,000 square foot warehouse in Car- son, CA, and our products have always been available for whole- sale sales. With dropship it takes much more precision, and our data is cleaner than it has ever been in the history of the compa- ny. We’re actually 99.7 percent accurate in filling dropship orders, which is an industry- leading standard,” says Kole. In a break from the usual practice, Kole does not offer sales on a
per-piece basis. The minimum order is an inner package, which could be as small as 12 pieces. “We’re not shipping one piece at a time. There are no more fees, dropship surcharges, or ship- ping surcharges. The price on the data feed is the full price for the merchandise. The shipping is added on top,” notes Kole. How does Kole Imports
plan to succeed at dropship- ping without single item sales and charging absolutely no fees, whether one time, by the month, or by the package? “We think that as people get more savvy in Internet sales, they are begin- ning to search for products in small wholesale quantities on- line, where fi ve years ago they
continued on page 103 79 SOUTH CHINA IMPORT INC.
NEW: Now you can see our
entire Color catalog of Styles Online and Order For FAST Delivery.
www.southchinaimport.com Visit us at:
148 GREEN STREET, BROOKLYN, NY 11222 1-800-235-0020 TOLL FREE:
TEL: (718) 389-6731 FAX: (718) 389-9707
e-mail:
sochinany@aol.com WE ACCEPT
Please Call For 2011 Color Catalog MasterCard
Wholesale Only, Minimum Order One Case Prepacked Per Item
® 102 August 2011
Se Habla Espanol ~
Wholesale Only, Minimum Order One Case Pre-Packed Per Item INDEPENDENTRETAILER
Catalog for 2011
(Formerly South China Import, Inc.) 32nd
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