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www.IndependentRetailer.com Handcraft Texas
800-443-1688 Fax: 956-630-0299
ATTENTION VENDORS
Strategic Gift
Marketing continued from page 67
inspirational card manufac- turers. Pugh notes, “We sell name brand greeting cards for $0.25. Our handmade cards are $0.30.” Items available at such low discounts,
like the
Baby, Baskets, Bird Cages, Christmas, Doll Furniture, Easter, Flyswatters, Halloween, Hat Stands and more!
Visit Us At:
www.handcrafttexas.com
products found on “Inspira- tional Wholesale” 24/7 virtual online wholesale showroom, provide retailers the oppor- tunity to carry cards, books, journals and gifts in their stores at great price points for customers, while still allowing for healthy profit margins. “Re- tailers who buy from us enjoy a tremendous amount of markup,
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depending on their operation,” Pugh says. “Sales for our cus- tomers can be very good based on our competitive pricing.” Tim Smith, president of SJT
Enterprises, notices a similar trend of lower price points in today’s gift stores. “Years be- fore the recession, the magic number used to be about $20 dollars, but with retail cus- tomers shopping on a budget, the new magic price point is around $10.” Smith admits, at one time SJT Enterprises’ wooden plaques weren’t a hot item for gift stores, as they re- tailed between $7.99 and $9.99. Now, these Made in the USA plaques, featuring witty sayings about popular dog breeds, sell well to gift stores, drug stores, and pet stores looking to sell gifts at reasonable price points. Smith adds, “With a wholesale value of $2.79 each, retailers are still meeting healthy profit margins and marketing better to their customers during a time of economic recovery.”
USA Manufacturer
Visit us at: Secure ordering available online!
CALL TODAY! 1-866-61-SOCKS 68 August 2011
While SJT carries other
products, including sports related signs, magnets with sayings, and pub signs,
wooden pet plaques are by far the best selling item. They are
continued on page 70 INDEPENDENTRETAILER the
Womens
Men’s Thermal Medical Dress Kid’s
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