Go Back to
www.IndependentRetailer.com PRODUCT TRENDS Gold Testers Sales
Children's Clothing, Baby Clothes, Infant Clothing, Toddler Clothing and Name Brand Clothing for Young Children!
On Roll continued from page 54
Adorable! Fast Selling!
“The AuRACLE is the newest gold tester that is going to take off in the market.” Jewelers can quickly, safely and accurately appraise gold with the no hassle, handheld elec- tronic device. The tester provides unmatched accurate readings on all colors, from 6k to 24k, and even platinum. The product will be available for $429. While National Jewelry Sup-
KIDSWHOLESALEWEARHOUSE.COM 1-888-652-0205 or 1-585-672-1316
No Minimum Order Required! Call Today: ReadonPublications Inc.
plies is a leading supplier of gold testers, it also offers about 3,000 in-stock items online, including benches, loupes and scales. Ac- cording to Shea, “The company offers about 10,000 products, some in catalogues, which can
Your Source for High Margin Impact Products
We have a unique selection of general merchandise products, including Cook Books, General Interest Books, Childern's Books, Seasonal Giftware, Everyday Giftware, TV items, Toys and More!!
be ordered and purchased via phone.” National Jewelry Supplies requires no minimum order, as the customer base has grown over the years to include homeowners looking to clean jewelry they’ve purchased. Shea mentions, “While gold testers are a hot item at the moment, cleaning supplies, pli- ers and everyday household items always make decent sales.” Shea has noticed, however, even with no minimum his average cus- tomer spends over $100, and has implemented a special deal for all orders of $99 and over to receive free ground shipping. National Jewelers Supplies,
with its primary business in sup- plying jeweler’s tools, has also positioned itself to be an infor- mational resource to gemologists and bench jewelers alike. A visit to the company website reveals mul- tiple fact sheets on supplies that clean, grade and repair jewelry, as well as “How To” documents. Part of Shea’s plan in making the website an informational re- source is to engage his customers in a way they understand best. Shea notes, “We want to use so- cial media more to reach out to our customers. We want to use Facebook and blog space to not only market, but share knowledge about supplies, procedures and gemologist facts.” ■
Come Visit Us At The Las Vegas ASD Show July 31 - August 3 Las Vegas Conv. Ctr. Booth #V2671
56 August 2011
email:
frankklinger@rogers.com 1-800-401-9774 ext 234 416-666-5061
www.readon.com
For more information: National Jewelers Supplies 101 Mystic Ave. Medford, MA 02155 Toll Free: 888-657-8665 Fax: 781-396-1433 Email:
store@nationaljewelerssupplies.com Website:
www.nationaljewel-
erssupplies.com
INDEPENDENTRETAILER
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