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AUGUST 2011
CONTENTS
INDEPENDENTRETAILER.com
8 NEWS
Indys Join Online Made In USA’s Surge Value Merchandise Expo Walmart Express Stores Gifting Main Street USA
30 NEW PRODUCTS
Nostalgic Kooky Kans Obama Campaign Buttons Nuts for Peanuts Memory on Hand Bands Attitude of Gratitude Gifts Timeless Insect Treasures Simply Grab N’ Pour
54 PRODUCT TRENDS
Gold Testers Sales On Roll Easy Gift Wrap From Misumaru Trik Topz Offers Variety
Starts on Front Cover International Wholesale
COMPANY SPOTLIGHT
ATTENTION ADVERTISERS:
DON’T MISS THE SEPTEMBER ISSUE OF INDEPENDENT RETAILER, WITH A SPECIAL REPORT ON TOYS & NOVELTIES.
SEPTEMBER DEADLINE: AUG. 16 4 87 COMPANY UPDATE
Save With Continental Wholesale Odom’s Delivers Truckload Profits Historical Parchment Replicas
94
Craven Closeouts For Great Deals COMPANY PROFILE
100MARKETING
Wholesale Dropshipping fCommerce & Facebook Adding Digital to Gifting Mystery Shopping Markups & Markdowns
113 120 126
129 135
TOYS & NOVELTIES SHOWCASE
PRODUCT SPOTLIGHT MANAGEMENT
Value Of Older Workers Review Your Hiring Process
GIFT SHOWCASE
TRADESHOW CALENDAR
141 WEB WISDOM Localized Search Is Your Friend
FOR ADVERTISING RATES AND INFO CALL: 800-999-8281 ext. 121 August 2011
Independent Retailer is published monthly by Sumner Communications, Inc., 24 Stony Hill Road, Bethel, CT 06801, telephone (203) 748-2050. Send all inquiries, letters, and submissions to above address. Entire contents are copyright 2011 by Sumner Communications, Inc. Printed in the United States of America. Independent Retailer (USPS 011-867) Periodical Postage paid at Bethel, CT and at additional mailing offices.
POSTMASTER: Send address changes to Independent Retailer, 24 Stony Hill Road, Bethel, CT 06801.
Publisher reserves the right to refuse any advertising, editorial or manuscripts that publisher deems inappropriate.
INDEPENDENTRETAILER
INDEPENDENTRETAILER.com August 2011
Volume 22, Number 9
PUBLISHER Woody Sumner
woody@sumnercom.com EDITOR
Jaclyn Allard
jaclyna@sumnercom.com
ACCOUNT EXECUTIVES Karen Blanchette
karen@sumnercom.com
Bill McNulty
billm@sumnercom.com
PRODUCTION Robert Siel, Director
robs@sumnercom.com
Tracy Parisi
tracy@sumnercom.com Keri Hanson
keri@sumnercom.com Linda Kondrat
lindak@sumnercom.com Linda Moreiras
lindam@sumnercom.com
CIRCULATION MANAGER Brandee Carl-Werner
brandee@sumnercom.com
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SUBSCRIPTION INFORMATION 24 per year; 50 for 1st cl. 48 for 2 years; 95 for 1st cl. Canadian subscriptions 40. U.S. funds (Canadian 1st cl. 60)
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