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www.IndependentRetailer.com NEW PRODUCTS Memory on Hand Bands
WHO DOESN’T dream of be- coming an entrepreneur right out of college? Andrew Kitzenberg, founder of Memory on Hand, is proof that all there is to becom- ing an entrepreneur is to take something you know and make a business of it. After four years of college, Kitzenberg knew too well that keeping track of a USB fl ash drive was diffi cult, losing many over the years. Kitzenberg’s solu- tion was the Memory on Hand (MoH) band, a silicone bracelet clasped together by a USB fl ash drive. Graduating in May 2010, Kitzenberg not only received his diploma from Babson College,
but left with his fi rst sale to a local prep school. The trendy ac- cessory, keeping fi les accessible at all times, is a big hit among high school and college kids, and at a wholesale price of $7.50 and $9.50, for 2 GB and 4 GB respec- tively, the MoH band is a good value purchase for high school and college bookstores. After exposure in Daily Grom-
met and The New York Times, and an appearance at CAMEX, the college and campus book- store expo, MoH band purchases increased. The MoH band is now making more than keystone at $19.99 (2 GB) and $24.99 (4 GB)
for bookstores and other inde- pendent retailers such as gift shops, in 40 plus states, Canada, Puerto Rico and Guam. Accord- ing to Kitzenberg, “MoH bands, while popular among students, are well suited for all professions and consumers looking to pro- tect and keep track of their fi les. I’m working with a law fi rm right now. Also, the MoH bands are customizable with a 50 piece minimum order.” While schools and other busi-
nesses have the opportunity to customize with colors and logos, MoH bands can be ordered as
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INDEPENDENTRETAILER.COM for Industry News & Updates
August 2011
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