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CREATIVE CANOPIES
FROM A SINGLE FITTING TO A COMPLETE SETUP Cards DAILY
3237 Long Beach Rd, Oceanside, NY 11572
SEE US ON THE WEB:
WWW.CREATIVECANOPIES.COM UNITS
AVAILABLE IN H.D.
PEAKED ROOF P3J
3/4" - 6.50 1" - 9.00
1 3/8” - 11.00 P41
3/4" - 7.00 1" -10.00
1 3/8” - 13.00
P3E
1 3/8” PIPE
3/4" - 6.50 1" - 9.00
1 3/8” - 11.00 P4D
3/4" - 6.50 1" - 9.00
1 3/8” - 11.00
FLAT ROOF
3/4" -6.50 1" -9.00
1 3/8” - 11.00
3/4" - 7.00 1" - 10.00 1 3/8” - 13.00
P4L
3/4" - 7.00 1" - 10.00
1 3/8” - 13.00
3/4" - 8.00 1" - 11.00 1 3/8” - 17.00
PRICES SUBJECT TO CHANGE. TARPS
3/4" - 5.00 1" - 6.50 1 3/8” - 7.00
BUNGIE BALL 6" & 9” 25 pc/ Pack $8.00 or 3/$1.00
Many Sizes Silver, White Mesh,
Flame Retardant
WE MANUFACTURE & STOCK SEVERAL OTHER SYSTEMS & HAVE A FULL LINE OF ACCESSORIES ALL WITH THE VENDOR IN MIND. CALL, FAX OR MAIL US TO PLACE YOUR ORDER OR TO RECEIVE YOUR FREE CATALOG.
3/4" - 7.00 1" - 10.00
1 3/8” - 13.00
3/4" - 4.50 1" -6.00
1 3/8” - 7.00
3/4" - 8.00 1" -11.00
1 3/8” - 17.00
3/4" - 6.00 1" - 8.00
1 3/8” - 10.00
DURING THE recent econom- ic downturn, retail stores have been following the philosophy that, “Time is Money.” However, avoiding customer calls or direct- ing customers to online resources, rather than providing one on one communication, may not help your bottom line. According to the American Express Global Customer Service Barometer, a survey conducted in the U.S. and nine other countries, “70 percent of Americans are willing to spend an average of 13 percent more with companies they believe pro- vide excellent customer service.” So if you are looking to make a
sale, make sure you check your service. Marketing a sale works best with a smile. Ron Welty, VP of Mystery
Shopping Providers Association (MSPA), the largest professional trade association dedicated to im- proving service quality, believes that using a mystery shopper may help independent retailers better evaluate their customer service. Unlike a customer survey which often receives emotional responses and opinions, a mys- tery shopper is trained to research specifi c service areas, providing an unbiased evaluation. With over 400 member companies worldwide, the MSPA’s diverse membership includes market- ing research and merchandising companies, private investigation fi rms, training organizations, and companies that specialize in pro- viding mystery shopping services and mechanisms to measure and improve levels of service. A nationwide survey conduct-
ed for the Consumer Reports July 2011 edition reveals that, “64 per- cent of respondents said during the previous 12 months they had left a store because service was poor, and 67 percent had hung up on customer service without hav- ing had their problem addressed.” Would a mystery shopper reveal the same problems in your retail business? Members of MSPA are enthusiastic about studies like the Consumer Reports and American Express surveys, because they
112 August 2011
INDEPENDENTRETAILER continued on page 114
MARKETING Mystery Shopping
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