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selling product lines are the dress forms and hat stands, most selling between $2 and $5.50 wholesale. Handcraft Texas’ products, while unique in design, can be characterized as raw with the opportunity for further customization. Carillo explains, “Sometimes retailers purchasing from me try and make the raw product even more unique. For example, some put fresh flowers in the baskets I supply, or put dresses on the dress forms. The addi- tional character added to these products entices a consumer
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to spend more than today’s typical gift giver, sometimes up to $100.” As all Handcraft Texas’ prod-
ucts are designed and made by hand, there are no starter kits for gift shops and home décor stores looking to carry the company’s product lines. Carillo says, “New customers can call directly requesting samples, in which there will be a $5 service charge. The samples should give the stores a good idea of what would sell best.” Retailers looking to make a purchase are required to place a $50 minimum, and should call Handcraft Texas for other discounts based on volume and type of items to be purchased. While Carillo is positive of consumers’ willing- ness to spend more money on a product that is custom, unique and full of character, such as a cupcake ferris wheel he re- cently handcrafted, Carillo is also noticing another trend in the gift industry. “French themed items are hot right now. If it’s French themed, custom- ers can’t seem to get enough,” remarks Carillo. While Brian Black, sales
manager of BL Gifts, isn’t no- ticing a French theme craze
continued on page 78
Visit our websites at:
www.metalrockpewter.com Immediate Shipment: 174A Semoran Commerce Place, Suite 103, Apoka, FL 32703
76 August 2011 INDEPENDENTRETAILER
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