Go Back to
www.IndependentRetailer.com COVER STORY Strategic Gift
Marketing continued from page 70
Many customers choose to have their glass items engraved, etched, or personalized with their company logos. Plain glass and crystal mer-
chandise offered by United Joy ranges from $1 to $10 whole- sale. Retailers can expect to sell the products anywhere from $1 to $100. Caraffa notes, “While consumers in today’s economy continue to buy lower priced gifts, the opportunity to personalize the gift and make it unique could encourage them to pay more.” Luckily for retail- ers purchasing from United Joy,
custom designs are also $1 to $10 wholesale, like the plain glass and crystal merchandise, and retail consumers enjoy the same low retail prices. What- ever a retailer’s merchandise needs, United Joy offers unique treasures to fit all budgets, whether items are purchased individually or in bulk. A com- prehensive list of products and pricing can be obtained through the company’s online catalog. Manager of Handcraft Tex-
as, Joe Carillo, also recognizes a retail consumer’s willingness to spend above the typical price point if a gift is unique enough. Carillo could be considered an expert in unique gifts, as Handcraft Texas specializes
in handmade, decorative wire items. According to Carillo, “The idea for a business be- gan about 30 years ago when I started selling wooden jew- elry boxes. Then I added wire decorative pieces, which just took off.” Now Handcraft Tex- as only sells these decorative wire gifts, including baskets, bird cages and dress forms. Among the company’s best
continued on page 76
SoHo New York for Less!
from
From $13/dz
www.canalstop.com 52-01 Flushing Ave #228, Maspeth, NY 11378
718.821.1092
sales@canalstop.com
C Greatoncepts 300 Colors
INDEPENDENTRETAILER.COM for Industry News & Updates
August 2011
75
BEST SELLERS
Concepts Great
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144