The 78-acre thrill park will be in the northern Tourist Commercial sector of the International Drive tourism area
land partner is incredibly committed to the idea and the concept and the business. He’s been working diligently on providing the information that the local government needed. So we feel really good about it.
HOW WILL YOU KEEP QUEUE LINES DOWN? JA: Part of keeping queue lines down is being developed with the technology over- lay that we can’t discuss yet. My company does a lot of creative, live entertainment so we’ve got some pretty nifty things up our sleeve. We’ll keep people entertained and engaged while queuing, but this won’t be an entertainment-based park.
WHICH SUPPLIERS WILL YOU BE USING? DR: We’ve engaged in pretty detailed con- versations with Intermin, Vekoma, Mack Rides and S&S Worldwide. Some of the rides will be very new to North America. Each of those manufacturers is very open to adding different elements to make us stand out and be even more unique. We don’t want to play the games of
being the tallest or the fastest. We want to AM 2 2011 ©cybertrek 2011
Predicted economic impact
Total estimated economic impact to Central Florida is projected at $1.78bn (£1.1bn, 1.28bn) within the fi rst 10 years of operation. During the construction and development of Orlando Thrill Park, approximately 1,000 new construction jobs will be generated. After opening, Orlando Thrill Park will employ approximately 950 people in permanent jobs in various operational, administrative and support capacities.
provide a compelling, thrilling experience with good value for the admission price.
HOW WILL YOU MARKET THE PARK? JA: As well as traditional marketing – radio, television and bill boards – we’re working on something different. We think there are different, more high impact ways to reach the thrill seeking demographic.
HOW WILL YOU DEVELOP THE PARK? We have the space to build up to 18 rides, so will expand over time. Many of the experiences that the ride manufacturers have presented to us can take place on a very small footprint, but contain a high maximum thrill. They’ve designed them for areas that are scarce with land, but still warrant these kind of experiences. It’s great – we’re seeing the evolution of ride technology and thrill-base experiences.
WHAT OTHER THEME PARKS INSPIRE YOU? DR: I’m a theme park junkie. I’m inspired and thrilled by them all. JA: What I love about different theme parks is seeing how each one speaks to a differ- ent person. It’s interesting how they use their rides as an overall experience. We’ve asked ourselves, how do we take the rides themselves and make them the focus for the day; make people build the day around their favourite ride? DR: You can tell that Joyce is more sophis- ticated than I am. I just want to jump on a ride and go really fast! ●
Read Attractions Management online
attractionsmanagement.com/digital 59
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