Waterpark News
One brand sees industry growth despite economic challenges
ALEATHA EZRA I
f you want to gauge what 2010 meant for the amusement and
waterpark indus- tries in Europe and beyond, look no fur- ther than a recent report from Merlin Entertainments. Europe’s leading and the world’s second-largest visitor attraction operator, Merlin Entertainments’ brands include Legoland, Alton Towers Resort, Madame Tussauds, Sea Life, Warwick Castle and many others. In a recent report, the company states
that total visitors to all of its parks increased by 6.5 percent to a total of 41 million vis- itors in 2010. In addition, group revenue rose 4.1 per cent and underlying group EBITDA rose 8.5 per cent.
“If you want to gauge what 2010 meant for the amusement and waterpark industries, look at Merlin’s report”
T anks to the solid results in 2010, the
company is moving forward with contin- ued expansion and investment in 2011. Merlin Entertainments’ chief executive, Nick Varney, said: “In the past year we’ve continued to invest to grow and develop our business. We now operate more than 70 attractions in 17 countries across four conti- nents under our internationally recognised brands. Looking ahead, we have accelerated our growth plans and by the end of 2012 we will be operating more than 80 attractions as we develop further across Europe, North America and the Asia Pacifi c region.” T e company credits its success in 2010
to the opening of innovative new rides and attractions and positioning its facilities as destination stays of two to three days at a time. Fellow operators, take note!
Aleatha Ezra, membership manager, World Waterpark Association
18 Evergreen Waterpark to open TOM WALKER
The Evergreen Aviation & Spac e Mus eum in McMinnville, Oregon, US is to open a non-profi t, educa- tional waterpark on 6 June. The Evergreen Wings &
Waves Waterpark, said to be the US’s only educational and aviation-themed waterpark, has already fi lled its 91,703 gallon wave pool with water in anticipation of the park’s grand opening. T e waterpark will boast
Features include a real Boeing 747 mounted on the top of the waterpark
a total of 10 waterslides – supplied by WhiteWater – a wave pool and a children’s museum dedicated to teaching students about the power of water. T e park will feature more than 70,000sq ſt
(6,500sq m) of educational entertainment, highlighted by an Evergreen International Aviation-themed real Boeing 747 aircraſt that rests on the top of the building. Amenities
also include a leisure pool and spa, a restau- rant, play structures and a toddler play area. Anderson Poolworks supplied the pools and Water Odyssey provided the play features. T e waterpark is being built by Hoff man
Construction with Counsilman-Hunsaker acting as waterpark consultants and Group Mackenzie as lead architects.
US$3.4bn waterpark resort for Bahamas TOM WALKER
A ground-breaking ceremony has been held to mark the start of work on the construction of the US$3.4bn (£2bn €2.3bn) Baha Mar resort development in the Bahamas. The resort has partnered
with China State Construction Engineering Corporation (CSCEC) to deliver the com- plex, which will be built in one phase and is due to open in late 2014. T e resort will be anchored
by a 20-acre (8.1-hectare) eco-water park and pool expe- rience. Other facilities include a 700-room convention hotel operated by Hyatt Hotels Corporation, a 200-room luxury hotel oper- ated by Rosewood Hotels and Resorts and a 300-room lifestyle hotel operated by Morgans
T e Baha Mar leisure resort will be anchored by a large waterpark
Hotel Group. More than fi ve acres (two hect- ares) of convention and meeting facilities will also be provided as part of the property, which will be centrally located in the Baha Mar corridor – the Podium.
WhiteWater West opens regional offi ce in Shanghai TOM WALKER
Waterpark design company WhiteWater West is to open a new offi ce in Shanghai, China. T e new offi ce – WhiteWater West’s 15th
worldwide – will allow the company to meet the growing demand in China as well as improve
Read Attractions Management online
attractionsmanagement.com/digital
service to existing clients. Established in 1980 and specialising in waterslides, WhiteWater supplies some of the most successful waterpark attractions in the world. Its expertise includes park planning, engineering, manufacturing and installation.
AM 2 2011 ©cybertrek 2011
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