Sustainabilitylive! 24-26 May 2011 NEC Birmingham, UK
www.sustainabilitylive.com
Leading the way
towards a sustainable future
(Above) Visitors to this year’s expo can visit neighbouring Universal Studios Singapore; (below) in Asia, food plays an important role in networking
SUSTAINABILITYLIVE! CONSISTS OF…
ET: The UK’s largest
environmental exhibition for the manufacturing industry
IWEX: The UK’s leading
which will provide opportunities to create business relationships, talk to suppliers, share strategies and promote growth.
Will the Expo differ to last year’s?
The venue itself is unique. It’s the fi rst time it’s been held at an integrated resort where a theme park – Universal Studios Singapore – is just a few minutes walk from the exhibition. The variety and number of exhibitors has also increased from last year.
How many people attend the expo?
Last year, we had a record 4,750 people, including 3,250 buyers from 40 coun- tries. This fi gure represents a 34 per cent increase in the total number of buying companies and an 11 per cent increase in the number of buyers compared to Asian Attractions Expo 2009. This year, we’re expecting more than 4,500 people.
How long have you been with IAAPA?
I’ve been executive director of IAAPA Asia Pacifi c since September 2010. My back-
AM 2 2011 ©cybertrek 2011
ground is in hospitality and trade show management and I studied hotel and tour- ism. The attractions industry is part of a wider travel and tourism industry which I am well tuned into. The position at IAAPA appealed to me because of the scope and challenge involved in setting up a new offi ce for the association in a region which hasn’t been fully realised yet.
What are your responsibilities?
My key responsibilities are expanding and enhancing IAAPA’s programs and services in the Asia Pacifi c region. I also oversee government relations, communications, membership develop- ment, education and the Asian Attractions Expo, which is the biggest conference and trade show for the industry in Asia.
What are the main challenges?
The penetration of the IAAPA brand in Asia Pacifi c is around 25 per cent. Therefore, three out of four industry practitioners in this region haven’t heard of IAAPA. I see
Register now for FREE entry at
www.sustainabilitylive.com
exhibition for the water and wastewater industry
BEX: The UK’s land regeneration event
NEMEX: the UK’s longest running exhibition for the
energy and renewable energy industry
SB – THE EVENT: helping businesses maximise
profi ts while minimising environmental impacts
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