NEW OPENING PEPPA PIG WORLD
Fans of the hit children’s tv show Peppa Pig will be in their element in a new attraction dedicated to the cartoon. Richard Mancey, managing director of Paultons Park, which operates Peppa Pig World, describes the offer
What is Peppa Pig World? Opening on April 9th, this magical world is a must for any fan of the popular TV show. It offers rides, buildings and anima- tions from the cartoon programme, a huge themed indoor play area and two cafés. Covering three acres, it sits within the
65-acre family theme park Paultons Park in Hampshire, UK.
Please describe the park’s content. There are seven Peppa Pig-themed rides: Miss Rabbits Helicopter Flight; Peppa’s Big Balloon Ride; Daddy Pig’s Car Ride; Grandpa Pig’s Little Train Ride; George’s Dinosaur Adventure; Grandpa Pig’s Boat Trip; and Windy Castle. There’s also a water splash park called Muddy Puddles [jumping in them is Peppa Pig’s favourite activity], an outdoor play area – Mr Potato’s Playground – and Paulton’s fi rst indoor play area – George’s Space Ship Play Zone – housed on a 900sq m (9,700sq ft) grass-roofed building. All the rides are heavily themed to closely mirror what view-
ABOUT THE COSTUMES
Peppa Pig and her brother George both make appearances at the park in costumes created by Rainbow Productions. Simon Foulkes, sales and marketing director, describes the outfi ts that the performers wear.
“We’ve created two sets of manufactured costume ver-
sions of the licensed properties, Peppa Pig and George. The show is so popular that the big- gest challenge was to capture the essence of the characters and translate how they’re perceived in their two dimensional world into larger-than-life three dimensional costume characters. The skin (costume) performers at Paultons received train-
ing from our qualifi ed team of staff. They’re taught how best to portray the characters accurately in order to engage with the
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ers see in the series. Five of the rides were manufactured by Metallbau Emmeln and two were produced by Zierer.
Where did the inspiration come from for Peppa Pig World? Paultons was one of the fi rst parks to stage a Peppa Pig Meet and Greet, which we held four years ago. This proved popular with our guests and we’ve seen this popu- larity gradually increase to where it is today. We were also very impressed with the whole ethos of the tv series. We established a relationship with
Entertainment One (the licence holders of Peppa Pig) over a number of years while running Peppa Pig character weekends and agreed the exclusive licence to the Peppa Pig theme park concept. The park is solely funded by Paultons.
How did you choose the content? We wanted rides and attractions that would complement those we already had at Paultons. We also wanted to include ele-
ments that could easily be themed so that they were integral to the whole of Peppa Pig World. There were many other factors
that were part of the decision making process as to what rides and attractions were to be included, such as throughputs, longevity and engineering factors.
What is the design? It’s a totally immersive experience for families with children aged one to six. As well as the rides and attractions, there are numerous themed buildings and animated attractions which will add to the magic of Peppa Pig World. Much time and effort has been spent on the landscaping and planting – a Paultons spe- ciality – which will add to the experience for children and adults alike. The initial mas- ter plan was designed by RMA Themed Attractions working closely with our direc- tors and operations management.
Cool vests with gel packs make the Pig costumes more comfortable to wear
audience. We also give training in the crucial health and safety aspects of performing as a cos- tume character. The costumes cover the
performer’s bodies and heads so we take their welfare very seriously. We manufacture light-weight costumes, fi t head-
fans and supply cool vests with gel packs. These sit next to the performer’s body when they’re wearing the costume, making it cooler and more comfortable to wear. We developed this technol- ogy when creating the offi cial mascots for the Athens Olympics in 2004 and it’s subsequently been used at theme parks and sporting events around the world.
” Read Attractions Management online
attractionsmanagement.com/digital AM 2 2011 ©cybertrek 2011
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