INTERVIEW
(Above) Resorts World Sentosa where this year’s expo will be held; (below) Lee with Hong Kong mem- bers at a networking luncheon held in Hong Kong
ASIAN ATTRACTIONS EXPO 2011 SEMINAR PROGRAMME
Tuesday June 21 • IAAPA Safety Institute Wednesday June 22 • Effective and Impactful Employee Engagement • How to Measure and Reduce Your Attractions’ Carbon Footprint: From Fact to Implementation • Family and Indoor Entertainment Centers: Growing the Business and Profi tability
Thursday June 23 • Leadership Breakfast • Growing the Attractions Industry in Asia: A Panel Discussion • Making It Count: Effective Marketing Strategies Everyone Can Use
this situation as a great opportunity to pro- mote the association and its benefi ts to a very wide audience base. The region comprises of many countries
with distinct cultures, which is a challenge. Language is also a major hurdle. To over- come this, establishing local partnerships to penetrate each market is crucial.
What do you enjoy most?
Learning about the nuts and bolts of the attractions industry and interacting with members from the various constituencies of the membership. I’m thrilled to be working for an industry that brings fun and joy to everyone.
Please describe the roadshows Roadshows usually comprise of a net- working event and visits to the respective attractions of the city. In Asia, food plays an important role in establishing a close bond, so networking is done over a meal. IAAPA members are proud to showcase
their facilities or services, so a roadshow will usually include park or factory visits.
34 Our most recent roadshow included vis-
its to Singapore, Hong Kong, Guangzhou and Tokyo. We invite our IAAPA members from these cities and encourage the local associations to invite their members. Each city visit lasts a day or two.
How much travelling do you do?
I’ve been travelling a fair bit since join- ing the association. As well as the roadshows, I visit the host city of Asian Attractions Expo to oversee preparations for the show, attend events such as the IAAPA Attractions Expo, Euro Attractions Show and the recent IAAPA Leadership Conference, and go to industry events including the China Attractions Expo. I’ve been very fortunate to visit so many
interesting attractions as part of my work. Most visits are at the invitation of IAAPA members and I endeavour to fi t them into my schedule during my business trips.
What are your development plans?
My goal is to recruit volunteers to build up several committees to serve the various
Read Attractions Management online
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constituencies of the industry. I also want to create sub-regions to target specifi c needs of the members.
What’s the future for the industry?
The future for the industry in Asia Pacifi c is boundless. Because the industry is in its infancy compared to Europe and the US, new ideas can be adapted easily. The middle class segment in this region
is growing rapidly, giving rise to greater propensity to travel and visit attractions.
What message do you have for your members?
This industry brings joy and laughter to people. Maintain your integrity and work to the highest standard possible. ●
AM 2 2011 ©cybertrek 2011
Friday June 24 • Leadership Breakfast • Integrated Resorts: From Theory to Making it Happen • Risk Profi ling: How to conduct a Risk Assessment No Matter Your Budget
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