ANALYSIS
customers per day in average, and this number should increase to 70,000 per day when all the facilities are open. MBS wants to help increase Singapore tourism visitors from the current nine million to 17 million. When asked about his view on the rest of Asia, Adelson said that he’s looking for at least fi ve other markets in this region of the world to create similar giant integrated resorts. He’s interested in Korea and is cur- rently waiting for approval to develop sites in Vietnam, China and Mumbai.
RESORT WORLD SENTOSA Resort World Sentosa’s (RWS) main lei- sure component is a Universal Studios theme park. The park is currently attracting bus loads of families from nearby Malaysia.
Universal Studios Singapore is Resort World Sentosa’s main leisure component and is built on a covered car park
However, professional visitors from the
COMPARISON OF THE TWO INTEGRATED RESORTS Marina Bay Sands
Rooms: 2,500 in 3 towers covering 55 fl oors Rooms: 1,800 in 6 hotels
Casino: 3 per cent of total area 15,000sq m (161,500sq ft), 600 table games 1,500 slot machines
Landmark: Skypark 1.2 hectares garden and pool at 200m (650ft) above ground
Retail space: 74,000sq m (800,000sq ft)
Capacity: 45,000 people in total. 250 meetings rooms, 2,000 booths Ballroom for 6,000 people seated for dinner and 11,000 people when an amphitheater
Highlights: 50 restaurants including venues by international chefs Guy Savoy, Daniel Boulud, Santi Santamaria, Wolfgang Puck and Tetsuya Wakuda
Additional entertainment: Two theatres with 4,000 seats plus an outdoor amphitheatre for 10,000 people
Spa: Banyan Tree Spa Yet to open: museum
Space: 15.5 hectares of land
Staff: 7,000 currently, which will increase when fully opened
Investment: 4.3bn (£3.7bn, US$6bn, SGD$7.7bn)
Expected visitors: 8 to 12 million this year and 18 million when fully opened
Website:
www.marinabaysands.com 42 Casino: 5 per cent of total area Resort World Sentosa
leisure industry may be surprised by the small footprint and the reduced number of attractions of this theme park, compared with other Universal parks. RWS earns the title of integrated resort because of its secluded location on the island of Sentosa. Because of the limited available space on the island, the theme park is built entirely on a covered car park. In comparison, Marina Bay Sands is more urban and open to the city.
Landmark: Universal Studios Singapore offering 24 rides (predicted visitors – 4.5 million per annum)
Retail space: 3,000sq m (32,000sq ft)
Capacity: Ballroom for 7,000 people seated and 26 additional rooms
INTEGRATED RESORTS The developers of the two new casinos and the authorities of Singapore have been very careful not to use the word casino. Instead, Resort World Sentosa and Marina Bay Sands are called integrated resorts. Singaporeans love new words and abbre- viations and they now just say IR. It’s been stressed that the area devoted
Highlights: Festive Walk 500m (1,640ft) of waterfront restaurants, concept retail, stores, cafés, clubs Open 24 hours a day
Additional entertainment: Live entertainment in outdoor amphitheatre and indoor venues
Spa: Espa spa
Yet to open: the largest oceanarium in the world housing 700,000 marine creatures
Space: 49 hectares of land Staff: 10,000
Investment:3.9bn (£4bn, US$5.5bn, SGD$7bn)
Expected visitors: 12 to 13 million visitors in the fi rst year
Website:
www.rwsentosa.com Read Attractions Management online
attractionsmanagement.com/digital
to the actual gaming is just a small per- centage of the total area, and the casinos are clearly targeting foreign visitors – Singaporean citizens have to pay SGD$100 (£49, 55, US$80) to enter the gaming area. Both integrated resorts highlight the variety of leisure experiences and market themselves as ‘all in one place’ locations with enough activities to keep guests enter- tained both day and night. The arrival of the two integrated resorts
represents a signifi cant additional mass of entertainment in Singapore and it’s hoped that tourists will now stay longer in the city. Only time will tell if the major addition of
all this entertainment will expand the aver- age length of stay or if the visitors will tend to use a reduced part of the new offer. It’s had a positive start, with the Singapore Tourism Board advising that 11.6 million tourists visited the town in 2010, breaking the previous record of 10.3 million set in 2007. Who knows, maybe IR will become the industry’s new buzzword! ●
Emmanuel Mongon, founder and president of masterplanning company Imaginvest
AM 2 2011 ©cybertrek 2011
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