Will adults enjoy themselves too? This is fundamentally important to us. All the rides, play areas and attractions have been designed so adults can accompany their children on them.
How does Peppa Pig World complement the rest of the park? Paultons is very focused on providing families with children below the age of 14 with a full day’s entertainment. We have rides and attractions already at the Park suitable for this age group, but Peppa Pig World provides the park with its own area dedicated for children below the age of six. With all the other rides and attractions, plus wonderful gardens, birds and animals, there are many other things for a family to enjoy. For older siblings and parents, there are thrill rides such as the Cobra, Edge and Sky Swinger.
Where will visitors come from? We’re hoping that with the introduction of Peppa Pig World, guests will travel from further afi eld than our traditional catch- ment area, as it’s the only one of its kind that will the developed in the UK. We know that Peppa Pig’s popularity in overseas markets is steadily growing, so we hope
AM 2 2011 ©cybertrek 2011
(Above) visitors can meet Peppa Pig and her brother George before taking a ride on Grandpa Pig’s Boat Trip (right)
to see attendance from these audi- ences increasing over time.
How much did the park cost? Peppa Pig World cost £6m (6.8m, $9.6m) in total. It’s the largest single project undertaken by the park in its 27-year history. A ticket to Paultons Park automatically includes entry to Peppa Pig World.
What is the F&B and retail offer? Within Peppa Pig World there’s a café in the indoor play area called Daddy Pig’s Big Tummy Cafe plus Miss Rabbit’s Ice Cream Parlour. There are also a number of photo- graphic outlets – studio, green screen and ride photo – as well as a 2,500sq ft (232 sq m) dedicated Peppa Pig toy shop.
How did you work with the creators? We’ve spent an incredible amount of time and resource in ensuring that Peppa Pig
World refl ects the series and characters as closely as is possible. To assist us in this, we’ve worked with Entertainment One and the creators of Peppa Pig World – Ashley, Baker, Davis – throughout this whole project from its concept, the initial design and then the fi nal build.
What are your future plans? We’re always adding attractions and updat- ing and improving the park’s infrastructure. This process will continue. ●
Read Attractions Management online
attractionsmanagement.com/digital 45
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