INTERVIEW
LEE ANDREW
With his fi rst expo taking place in June, IAAPA Asia Pacifi c’s executive director Andrew Lee describes his plans for both the show and the association
What benefi ts do IAAPA Asia Pacifi c members get?
When you join IAAPA, you become a mem- ber of the global association, regardless of which region you’re from. Attractions in Asia Pacifi c usually join
IAAPA because of the safety and stand- ards programs we run, the education services and the opportunities to network with a worldwide community.
How will you increase membership numbers?
By going to the grass roots and working with the respective national associations. My intention is to promote dual member- ships where both IAAPA and the local association can offer complementary serv- ices. Whenever I visit a country, I make a point of touching base with the local asso- ciation and meeting its members.
What enquiries do you get from members?
I get all kinds of enquiries from members and non-members every day. They range from CEOs who want to make an invest- ment decision, to a student who’s working on a project about the attractions industry. Common questions are usually about joining IAAPA, attending the expos and asking where to fi nd resources.
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What are the main issues in the industry in Asia?
Maintaining the same standards and safety regulations across the various countries.
What are the current trends in the industry?
Mixed use developments are sprouting up around Asia. Singapore is the fi rst to coin the term Integrated Resorts [see Emmanuel Mongon’s feature on p40] where theme parks, museums, aquariums, casinos, hotels, restaurants, retail shops and other facilities are placed together under one roof. Japan, Korea and Taiwan are hot on Singapore’s heels and are also building integrated resorts now.
What are the opportunities for growth?
The growth markets are China and India, with South East Asia a close second. Waterparks generate the best yield. And children defi nitely dictate family decisions.
Read Attractions Management online
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What are the plans for Asian Attractions Expo 2011?
The expo takes place June 22-24 at Resorts World Sentosa, Singapore. We’re expecting 4,500 participants (buyers and exhibitor personnel) from more than 40 countries. Approximately 200 exhibit- ing companies from Asia, North America, Europe and around the world will cover 4,000sq m (43,000sq ft) net of fl oor space. There will be a one-day IAAPA Safety
Institute providing guidance on safety standards and regulations for the attrac- tions industry. Presenters include safety experts from leading attractions. Leadership breakfasts and education sessions led by industry professionals will focus on highly relevant and crucial topics. There will also be networking events, time on the expo fl oor and park tours at some of Singapore’s world-renowned attractions,
AM 2 2011 ©cybertrek 2011
Lee’s aims for the association include a uniform standard of safety across all attractions and ensuring the industry remains fun but maintains its integrity
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