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product innovations NEW MOUTHY


CHOCOLATE An exciting new chocolate brand called Jaxx Mouthy Chocolate has launched Jaxx Crunches and is set to pack a punch with the ‘tween-teen’ market. The product is the brainchild of confectionery specialist Yehudi Lipman who held senior EMEA positions with Bestfoods, Unilever and Nestlé for over two decades. He said: “There was a gap in the market for something new that really connected with the 10-18 year old ‘early teen’ target audience. So we’ve developed Jaxx


from the ground up.” Available in 50g packs at 69p, the three-strong range – Milk Chocolate, Double-Chocolate Co-Co and Orange Crunches – is listed in Londis, Budgens and Martin McColl. Jaxx Mouthy Chocolate is continuously developing and expanding its marketing operation. The latest innovation is a sampling campaign across six major cities to raise awareness of the brand and its dynamic flavour with target consumers in environments close to point of sale. In addition, influential bloggers and ambassadors will be targeted via a social media campaign. For more information email info@jaxx- world.com or visit www.jaxx-world.com.


New cereals from


Dove Farm Foods Doves Farm Foods are excited to announce the launch of two brand new gluten free breakfast cereals. Fibre Flakes are made from sun ripened Italian organic rice and maize, which are steamed and toasted together to make delicious and sustaining breakfast flakes. They are high in fibre, low in fat and are made without wheat, milk, eggs, nuts soya or hydrogenated fat. Cocoa Rice is made from organic rice grown in Italy and then toasted in a special cocoa. Low in fat and salt, Cocoa Rice is made without wheat, milk, eggs, nuts, soya or hydrogenated fat. Clare Marriage, CEO, says: “1% of the population are diagnosed coeliac and a further 10% choose to follow a gluten & wheat free diet as a lifestyle choice. With this number growing swiftly, so has the demand for gluten free foods that do not compromise on taste. We created these new cereals to fill a gap in the market for tasty, high fibre breakfast products that were not only low in fat but also catered for those with special diets or food intolerances.” For more information call 01488 684880, email mail@dovesfarm.co.uk or visit www.dovesfarm.co.uk.


Fraser launches


new eliminators Fraser Anti-Static Techniques has launched two new products designed to eliminate static electricity, even at high speeds and in sensitive applications. Jupiter is an advanced long-range static control system, which uses intelligent ionisation technology to provide unrivalled static neutralisation performance at distances up to 1.5m. It also uses advanced pulsed DC technology. The second launch is the 2050 Ionised Air Blower. With integrated power unit and controls, the 2050 is designed to meet the demanding requirements in the electronics, medical, pharmaceutical and RFID industries. An integrated power supply generates high voltage that is transmitted to emitters around the axial fan to create


Individual wine


labels from Primera More wine makers now offer personalised wine bottles. From a wedding wine with the photo of the couple and their wedding date to a company branded wine as special gift to business partners and customers, there are so many applications for short production runs which need to be cost-effective. In all of these cases, the printed


ionised air. The airflow from the fan then transports the ionised air to the object to be neutralised. For more information call 01398 331114 or email sales@fraser-antistatic.co.uk.


quality and appearance of these labels are extremely important, as a professional appearance on wine bottles can make the difference between success and failure of private wine bottle labelling. The LX900e Color Label Printer by Primera Technology offers fast and high-quality label production along with easy-to-use label design software. For more information call +49 611 92777 0, email sales@primera.eu or visit http://primeralabel.eu.


FMCG News 29


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