SPOTLIGHT ON DS SMITH PACKAGING
A robust and colourful pack for Calypso
When Calypso Soft Drinks needed to develop eye-catching packaging for a new range of children's soft drinks for Sainsbury’s, they turned to their long-standing supplier, DS Smith Packaging Featherstone. Featherstone specified the radical new R-Flute®
new breakthrough by DS Smith Packaging in fluting technology. When compared with the more commonly used B-flute, R-Flute®
flatter, better surface for printing and presentation, a crucial advantage for more and more customers as they seek brand appeal and sales success with shoppers. Strong print also means that product can be found easily back of store and therefore prevents costly stock outs. The development benefited from the use of DS Smith’s Packaging’s
PackRight suite of tools. DesignRight ensured that the pack was engineered to meet the rigours of Calypso's automatic packing lines and extended supply chain. ImageRight, in combination with R-Flute’s®
flat
print surface, gave the finished pack an outstanding colourful and vibrant impact, with precise matching of all the brand colours. The impressive Eric the Elephant pack is post printed in five colours. Cathrine Matthews, Calypso’s Design Manager commented: "We are delighted with the results of this project. DS Smith Packaging has been instrumental in delivering this new line to market."
, which is a significant offers a
Healthy savings in costs and carbon
DS Smith Packaging Livingston prides itself on identifying and supplying its customers with packaging that has exactly the right specification for the right application. When reviewing best practice with customer Kellogg's, the Livingston team recognised that R-Flute®
, DS Smith Packaging's major
breakthrough in corrugated fluting, would offer some tasty benefits to the leading Nutri-Grain range. R-Flute®
provides a better, flatter print surface than
other more commonly used flutes, which means the packaging has great colour coverage with solid block colours. The previous competitor pack, produced in C-flute was reported to have looked "washed out". The new pack now stands out on the shelf far more, as well as being easy to find back of store, helping to drive on shelf availability. The closeness of the flute tips means R-Flute®
also
helps perforated packs form squarely and open reliably, another big factor when competing for sales. The benefits don't stop there. The change to R- Flute®
, which has a smaller calliper than the previous C-flute case, has reduced
Kellogg's pallet movements by 911. This equates to a massive 24 full loads less every year. Overall that’s a saving of 22 tonnes of CO2 pa. The development also has removed the need for a rippatape opening system in the pack. It just goes to show how using the right application, R-Flute® save cost and reduce carbon.
can help drive sales,
Fresh
Innovation for Vitacress
DS Smith Packaging stepped coolly up to the challenge when Vitacress, one of Europe’s leading growers of watercress, asked for a packaging design that would remove cost from their supply chain and help maintain the quality of the product in distribution. The result was a design that allows ice to melt cold water over the watercress to keep it fresh. A
drain tray containing crushed ice sits on the top rim of the pack allowing melting water to drain over the watercress, keeping it cool for up to 48 hours. A moisture resistant film is laid on the inside of the pack and silver metallised thermal PE liner is put on the outside. The recyclable corrugated pack replaces expanded polystyrene traditionally used with this type of application. The new
pack offers a stunning fresh look, and has stimulated a significant increase in sales and reduced inbound shipments tenfold. In recognition of its highly innovative qualities the pack has recently won a UK Packaging Award, a Starpack award and, most coveted of all, a Worldstar award. It is also a finalist in the President’s Shortlist and the Sustainability category of Worldstar.
DS SMITH PACKAGING Beech House, Whitebrook Park 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8JZ Tel: 0845 260 70 80 Email:
sales.support@
dssp.com
www.dssmith-packaging.com
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