contracts & projects
Springetts has a Crush-a on Silver Spoon
The Silver Spoon Company has re-launched its Crusha milk shake mix brand with new designs from Springetts Brand Design Consultants. The range of nine SKUs, including a Vanilla Ice Cream Limited Edition, is currently being rolled out. As part of the project,
Springetts helped develop the new strategic positioning for the brand of “mischievous mixology”, aimed at a slightly older age group than before (7-11 year olds). “We created the cat icon to provide an emotional centrepiece for the brand, rooted in its partnership with milk,” says Springetts Managing Director Andy Black. “Recently we have further developed his persona to add more attitude and mischief in order to drive appeal to a broader age group.” For more information call 020 7486 7527, email
all@springetts.co.uk, or visit
www.springetts.co.uk.
Bell re-package Loctite Torque
Marque Henkel, world leading producers of adhesives and sealing compounds, have repackaged their Loctite Torque Marque 7414 Warranty Seal. Traditionally packed in bulk and shipped in outers of 48, the product has not been available in a single protective pack. Marketing initiatives to bring this product to a wider audience were initiated and packaging was identified as a simple solution of allowing customers to buy the product in single units. Research to find the best package was carried out and the Jetlok pack was finally chosen as the solution. Reusable, recyclable and cost effective were three key areas of the decision, not forgetting the fact that the Jetlok pack is transparent so no additional labelling was required. Selecting a standard size with no tooling or origination, the packaging is secure and yet can be opened and closed so that the product remains safe on the shelf and easy to store. For more information call 01582 459292, email
info@bellpackaging.com or visit
www.bellpackaging.com.
New Xeikon for A
McLay & Company Xeikon have announced that A McLay & Company Limited, a UK-based print and communications specialist, has recently installed a Xeikon 6000 digital colour press. The unique combination of 1200 dpi print quality, speed and continuous-fed operation offered by the Xeikon 6000 provides McLays the extra capacity to handle the growing volume of application-specific print runs, enabling the company to produce full colour, highly personalised letters, transactional and transpromo documents. Barrie Stevens, marketing manager at McLays, says: “We needed a press that would give us the extra capacity we required, but cope with the pace we work at. When we combine the Xeikon’s
Mash-inery from
UPM Conveyors The Co Operative Farms recently decided to improve the efficiency of their potato handling system in Tamworth, Staffordshire, by modifying existing conveyors to incorporate two 180 degree bends supplied by UPM Conveyors. The conveyors are all plastic Ultra High Molecular Weight Polyethylene (UHMWPE), which means they meet
160 pages per minute with a jumbo unwind roll we can produce over 50,000 duplex A4 sheets per day.” For more information contact Michel Peeters on +32 (0) 3 443 19 18 or
michel.peeters@
xeikon.com, or visit
www.xeikon.com.
all of the new regulations for food contact approval. UPM were able to enhance the design of the UHMWPE belt conveyors by incorporating a channel top and bottom in the conveyor side wall. This means the belt locates and is guided, eliminating the need for track or tension. Simon Wood of Co Operative Farms said: “UPM clearly take pride in their workmanship.” For more information contact Roy Fowler on 01753 485515 or
royf@upm.co.uk, or visit
www.upmconveyors.co.uk.
FMCG News 19
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