industry news MyDish.co.uk gets ad


sales representation Burst Media, a leading seller of targeted internet audiences to premium and performance advertisers, has announced that it has been appointed to exclusively represent online advertising sales for MyDish.co.uk. This partnership will allow Burst Media to provide premium advertising sponsorships, advertorials, innovative and creative rich media solutions and bespoke programs for online marketers who seek to reach an engaged community of food lovers. MyDish.co.uk—the “ultimate site for food lovers everywhere” featured on BBC’s Dragons’ Den last year—realises the importance of time honoured recipes for top


Hearty eggs… now


more tempting... Denny Bros has recently helped Fridays - one of the three largest egg producers and packers in the country - to


quality food and has created a place where so-called foodies can store, search and share those recipes that are truly special to them. “We have already seen the benefits of partnering with Burst Media,” said Carol Savage, Founder of MyDish.co.uk. For more information call +1 (781) 852 5200 or visit www.burstmedia.com.


Arkady celebrates


present an on-pack, money-off promotion to tempt new customers to trial the brand. Formerly ‘The Hearty Egg’, the newly renamed Hearty brand contains 40% of the recommended daily intake of omega-3. The ‘Save 30p’ and ‘Save 50p’ promotion is flashed across a bright red Fix-a-Form multi-page label which explains the concept of the ethical hearty brand by using a small but perfectly formed set of ‘chicken and egg’ illustrations. 180,000 of the machine-applied Fix-a-Forms were produced for the campaign. Fridays’ marketing manager said: “The Fix-a-Form was exactly the right medium for this promotion as it allowed us to add a striking advert for the


lower-priced Hearty eggs to the pack which is clearly seen right at the point of sale.” For more information contact Stefan Regula on 01284 701381 or stefan.regula@dennybros.com.


NCS success for Florette


At the National Convenience Show, fresh produce specialist Florette leveraged its success as the UK’s No.1 salad brand, showing how the company was to both inject growth into the prepared fruit category and continue to drive sales across the bagged salad category. Consumers trust the brand


EXCITING FUTURE


FOR STAEGER Staeger Clear Packaging, one of the UK`s leading transparent carton, lid, base, sleeve and tube producers, is poised to enter the next phase of its exciting plans for the future with a move into new premises and investment in new equipment. The company, from 21 March, will be based in a high specification production and warehouse


because they know it delivers quality, natural taste and longer lasting freshness - vital requirements whether convenience snacking or dining. The new Florette Fruit Pots range, which was on show, is a first, bringing interest, relevance and excitement to the prepared fruit category in the shape of a value for money, versatile option which is designed to extend usage in and out of the home. Sandy Sewell, commercial director at Florette UK explains: “We’re delighted with the interest that our retail


partners have so far expressed in the new range.”


For more information call 01543 250050 or visit www.florette.com.


100 Years The Arkady brand is 100 years old this year and bakery ingredient manufacturer CSM is paying tribute to both the past and future of the brand with a host of bakery industry focused celebrations and initiatives. From the creation of some fabulous, up to the minute new bread recipes developed by the CSM technical team to a series of special centenary promotional offers that will help give bakers a boost to their bottom line, CSM United Kingdom are keen to make this a birthday to remember. The Arkady brand – First for bread ingredients expertise – has a long and prestigious history and represents unrivalled innovation in the bakery industry, being the name behind the introduction of bread improvers and dough conditioners into the UK in the 1920’s. Having developed some of bakery’s most trusted ingredients ever since, Arkady is committed to continuous long term in-depth research designed to keep them at the forefront of bread making technology which is translated into practical solutions to enable bakers to produce consistent quality products. For more information call 0800 783 4697 or visit www.csmglobal.com/uk.


facility at the Swallowgate Business Park, Coventry. The modern 24,000 sqft unit is ideally suited to Staeger`s requirements, with excellent connections to the UK`s transport infrastructure, including close proximity to the motorway network. Plans for the future for the company include a commitment to a further expansion of the business, which has seen sales grow by 35% since the acquisition of Clear Packaging in 2008. For more information call 02476 581197 or visit www.staegerclear.co.uk.


FMCG News 11


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