» Editor’s Note
them reported increases in total revenue and membership traffic in the final months of 2010 compared to the same time period in 2009 (see “2010 Performance Results” on page 9). Regular comprehensive surveys of key business measures
A
Graham Longwell
graham@fitnet.ca
have long been an unfilled need for Canadian club management. Such surveys provide valuable performance and operating pa- rameters for club owners and managers. Fitness Business Canada has long been aware of the need for a regular, professionally ad-
ministered Canadian club survey. FBC and IHRSA have discussed a variation on IHRSA’s club sur-
veys that could result in a Canadian survey. It would contribute more data to IHRSA’s global survey and also serve the interests of the Canadian industry. Your comments and suggestions on this topic are invited. Our cover story this month, “Appealing to Eve” by Megan Senger (see page 22), high-
lights the importance of sending the right message to both prospective and exist- ing female members. Women make or influence over 80% of household purchases and represent 50% of personal training clients and facility members. Senger looks at some im- portant principles you should consider when targeting this demographic. How well do you get along with your neighbours? If your facility shares a wall or
two with another business, how do you ensure your club music and noises don’t have the people working next door pulling their hair out? Author Barb Gormley discov- ers that planning and compromise are keys to a good relationship in her story “Noisy Neighbours” on page 28. The Fitness Business Canada team travels to San Francisco in mid-March to at-
tend IHRSA’s 30th Annual International Convention & Trade Show. Watch our website (
www.fitnet.ca) for exclusive video on new products, services and interviews from the event.
recent survey by the International Health, Racquet and Sportsclub Association (IHRSA) suggests that club op- erators are cautiously optimistic about the year ahead. With over 300 clubs reporting in, nearly two-thirds of
CANADA Vol. 12 No. 2 – March/April 2011
BOARD OF ADVISORS Colin Milner
Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.
David Hardy
President, Fitness Industry Council of Canada, Edmonton, Alta.
David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, president, canfitpro, London, Ont.
Dr. Greg Anderson
Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.
Joe Doiron Senior Policy Analyst, Physical Activity Unit, Health Canada, Ottawa, Ont.
John Frittenburg President, The JF Group, B.C.
Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity
Larry Greene General Director, La Sporthèque de Hull, Hull, Que.
Michael Levy Executive Director, Spa Chakra Fitness, Chairman of the IHRSA Board of Directors
Susan Mundick General Manager Vancouver Board of Parks and Recreation, Vancouver, B.C.
CONTRIBUTING AUTHORS Fernie Black, Paula Comfort, Barb Gormley, Donna Hutchinson, Don Longwell, Ross O’Donnell, Megan Senger, Perry Tucciarone, Peter Twist, Amanda Vogel,
Publisher
Graham Longwell President, Mill Pond Publishing Inc.
Editor Graham Longwell
graham@fitnet.ca
Senior Editor Barb Gormley
Graphic Designer Jonathan Cresswell-Jones
General Manager Mill Pond Publishing Inc. Stephen Longwell
stephen@fitnet.ca
Vice-President, Sales Lori Longwell
lori@fitnet.ca
Correspondence, return address, change of address, advertising or subscription: Fitness Business Canada 30 Mill Pond Drive, Georgetown Ontario, Canada L7G 4S6 Tel: (905) 873-0850 Fax: (905) 873-8611 Toll Free: 1-888-920-6537 Email:
fc@fitnet.ca Website:
www.fitnet.ca ISSN# 1494-9318
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SUBSCRIPTIONS TO FITNESS BUSINESS CANADA and FITNET E-NEWSLETTER Fitness Business Canada is published by Mill Pond Publishing Inc. six times a year: Jan., March, May, July, Sept. and Nov. Please visit
www.fitnet.ca to subscribe. FitNet E-Newsletter is published 12 times a year. Bulk subscriptions are available in packages of 2-5 and 6+ at reduced rates. Call 1-888-920-6537.
6 Fitness Business Canada March/April 2011
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