FBC UPFRONT SUPPLIER NEWS
supplier news
Star Trac President Mike Leveque Resigns
Todd Durkin, CSCS, owner of
Fitness Quest 10 and Todd Durkin Enterprises in San Diego, utilizes Total Gym with his clients and profession- al athletes for total-body conditioning and sports performance training, and recently had the opportunity to test the new Total Gym PowerTower. “You can utilize dozens of differ-
IRVINE, CA – Star Trac, announced in early March that Mike Leveque has resigned as president to pursue new business opportunities. Leveque has held numerous positions at Star Trac over his 18-year career in the organization. Michael Bruno, Star Trac Chairman
efi Sports Medicine to Rebrand as Total Gym and Launch New Product Line
efi Sports Medicine® to Rebrand as Total Gym® and Launch New Product Line
SAN DIEGO—efi Sports Medicine® is going back to its roots. efi will rebrand as Total Gym® – named after its fl agship Total Gym incli e bodyweight trainer. The company ha announced it will also launch a newly-enhanced line of Total Gym bodyweight trainer equipme t. The San Diego-based company’s fl agship Tota lle Gym bodyweight traiiner is used in 14,000 physical therapy clinicst,e athletic train-
SAN DIEGO—efi Sports Medicine® is going back to its roots. efi will re- brand as Total Gym® – named after its flagship Total Gym incline bodyweight trainer. The company has announced it will also launch a newly-enhanced line of Total Gym bodyweight trainer equipment.
The San Diego-based company’s
ing facilities, hospitals, u iversities, professional f sports teams antd directly to the ASF International Online Business hea alth clubs worldwide.
flagship Total Gym bodyweight trainer is used in 14,000 physical therapy clin- cs, athletic training facilities, hospitals, universities, professional sports teams nd health clubs worldwide.
20 calibrated levels of incline, sleek aluminum rails and a larger glideboard with enhanced cushioning.
• Total Gym Sport™, a new addition
Total Gym will unveil three new T tal Gym bodyweight trainers for commercial and home use:
cline levels, aluminum rails for quieter gliding and a new adjustable glideboard allowing the user to sit parallel to the fl oor. includes automatic rail locks for improved stability while perform- inge plyometrics and an adjustable glideboard instantly adapts the equ aipment to promote optimal spine positioning for any user. Total Gym’s rebrand will be supported by a fresh “You”-themed advert•ising campaign, featuring real users and personal stories from Total Gym customers, and the introduction of the latest Total Gym pro iducts.
to the product line, features 20 cali- brated levels of incline, sleek alumi- num rails and a larger glideboard with enhanced cushioning. • An upgraded, Total Gym GTS®.
The new GTS features more incline lev- ls, aluminum rails for quieter gliding nd a new adjustable glideboard all w- ing the user to sit parallel to the floor. A redesigned Total Gym
Todd Durkin, CSCS, owner of Fitness Quest 10 and Todd Durkin pro ifessional athletes for total-body conditioning an Ld sports perfor- mance training, and recently had the opportunity to test the new use
PowerTower®. The motorized unit now ncludes automatic rail locks for im- proved stability while perform ng plyo- metrics and an adjustable glideboard n tantly dap s the equipment to pro- mote opt mal spine positioning for any r.
Total Gym’s rebrand will be support-
ed by a fresh “You”-themed advertising campaign, featuring real users and per- sonal stories from Total Gym custom- ers, and the introduction of the latest Total Gym products.
Center, allowing for streamlined administration.
Total Gym will unveil three n w Total Gym bodyweight trainers for commercial and home use:
ent movement patterns and hundreds of exercises and get a lot of bang for your buck,” said Durkin, who has been using Total Gym PowerTower in his facility for five years. “Whether you have a high level athlete or everyday fitness enthusiast, at the push of a but- ton you can modify the intensity [on PowerTower] and keep them flowing from movement to movement. In a lit- tle time, you can provide a solid, chal- lenging workout.”
and CEO said, “Mike Leveque has led the company through diffi cult times, and under his leadership, it has emerged as a strong, viable competi- tor in the global fi tness industry. We value Mike’s lead- ership and his talent and wish him the very best going forward.” Bruno announced that Dustin Grosz, is step- ping into a board member role at Core Fitness, LLC, and will replace Leveque as president of Core Industries, Inc. “I am pleased to have been part of the Star Trac fam-
ASF International & InTouch Technology Are Now Integrated
ily, and I believe that under Mike Bruno and Dustin Grosz’ leadership, the company will be positioned for long-term success,” said Leveque. Both, Core Fitness, LLC and Core Industries, Inc., owned by Michael Bruno, will operate as separate entities.
ASF International & InTouch Technology announced their new, partnered integration. Now any of ASF’s over 3,000 North American locations have the option to communicate with their ads and members via InTouch’s Communication Management sys- m, TouchPoint. All relevant information will transfer smoothly rom TouchPoi
“We are always looking for ways to improve our software opera-
tions and TouchPoint helps our customers reach out a minimum of 7-11 times to each lead & member, which is crucial to increasing sales,” said Sean Kirby, ASF’s National Sales Director. “We look for- ward to the launch of this streamlined enhancement with InTouch.” Scott Johnson, CEO of InTouch Technology further explains,“We
are very excited to create a seamless flow of information between TouchPoint and ASF. We are proud to partner with them and help their customers sell more memberships!”
ASF International & InTouch Technology Are Now Integrated
Star Trac President Mike Leveque Resigns IRVINE, Calif., Star Trac, announced in early March that Mike
a dreds of exercises and get a lot of bang for your buck,” said Durkin, years. “Whether you have a high level athlete or ever“yId aay fi tne s enthusiast, at the push of a button you can modify the intensity [on In a little time, you can provide a solid, challenging workout.”
14 Fitness Business Canada March/April 2011 Fitness Business Canada March/April 2011
Leveque has resigned as President to pursue new business oppor- tunities. Leveque has held numerous positions at Star Trac over his 18-year career in the organization. Michael Bruno, Star Trac Chairman and CEO said, “Mike eveque has led the company through difficult times, and under his leadership, it has emerged as a strong, viable competitor in the global fitness industry. We value Mike’s leadership and his talent nd wish him the very best going forward.” Bruno announced that Dustin Grosz, is stepping into a Board Member role at Core Fitness, LLC, and will replace Leveque as President of Core Industries, Inc. m pleased to have been part of the Star Trac family, and I be-
HIGHLANDS RANCH, CO – ASF International & InTouch Technology announced their new, part- nered integration. Now any of ASF’s over 3,000 North American locations have the option to communicate with their leads and members via InTouch’s communication management system, TouchPoint. All relevant information will trans- fer smoothly from TouchPoint directly to the ASF International Online Business Center, allowing for streamlined administration. “We are always looking for ways to improve
our soft ware operations and TouchPoint helps our customers reach out a minimum of 7-11 times to each lead and member, which is cru- cial to increasing sales,” said Sean Kirby, ASF’s National Sales Director. Scott Johnson, CEO of InTouch Technology
lieve that under Mike Bruno and Dustin Grosz’ leadership, the com- pany will be positioned for long-term success,” said Mike Leveque. Both, Core Fitness, LLC and Core Industries, Inc., owned by Michael Bruno will operate as separate entities.
further explains,“We are very excited to cre- ate a seamless fl ow of information between TouchPoint and ASF. We are proud to partner with them and help their customers sell more memberships!”
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