22 On The Cover 18 CANADA
6 Editor’s Note 6 Editor’s Note
Departments
8 Happenings FIC Introduces Code of Conduct; Anytime Fitness expanding to Middle East; IHRSA survey shows improving club financials; Personal Training Poised for “Transformation” by 50+ Market: ICAA CEO
8 Happenings FIC introduces code of conduct; Anytime Fitness expanding to Middle East; IHRSA survey shows improving club fi nancials; Personal training poised for transformation by 50+ market
12 Health and Fitness Heart and Stroke Foundation applauds Health Canada for recognizing the link between sugary drinks and childhood obesity; Exercise is actually good for the knees
14 Supplier News efi Sports Medicine to Rebrand; Star Trac President Resigns; ASF International & InTouch Technology partnership
12 Health and Fitness Heart and Stroke Foundation applauds Health Canada for recognizing the link between sugary drinks and childhood obesity; Exercise is actually good for the knees
16 Value Additions vs. Profit Centres
16 Value Additions
18 Training Spring Clean Your Tour
18 Training
14 Supplier News efi Sports Medicine to rebrand as Total Gym and launch new product line; Star Trac president Mike Levesque resigns; ASF International & InTouch Technology are now integrated
vs. Profi t Centres Club owners discuss whether to add value to memberships or create profi t centres
20 What’s New The latest products and services from industry suppliers.
Spring clean your tour
44 Canadian Forum Health and Fitness
FBC Trainers 20 What’s New
The latest products and services from industry suppliers.
44 Canadian Forum Health and Fitness
FBC Trainers
32 Pointers for Writing Blog Posts
34 Workouts: Get Outside!
32 Pointers fro Writing Blog Posts
34 Workouts: Get
Outside! It’s time to get outdoors and refresh our attitudes and our workout routines.
38 Your Business You Don’t Need a Business Card to Start Training
4 Fitness Business Canada March/April 2011
It’s time to get outdoors and refresh our attitudes and our workout routines
38 Your Business You don’t need a business card to start training
Features 24 Product Focus | Club Management Soft ware
Let the right soft ware help pilot your club through good times and tough times
28 Facility
22 Marketing| Appealing to Eve Pay attention to the details that build loyalty and retain your female members
24 Product Focus | Club Management Soſtware Let the right soſtware help pilot your club through good times and tough times
Management |
28 Facility Management| Noisy Neighbours What happens when your members love the music rockin’ but your neightbours don’t?
Noisy Neighbours What happens when your members love the music rockin’ but your neightbours don’t?
30 Management | Manage Guest Traffi c Properly to
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30 Management| Manage Guest Traffic Properly to Maximize Sales
Create a guest procedure process to accelerate and increase new member sales and referrals.
40 Retention | Here Today, Gone Tomorrow? Stop the revolving door and retain your employees
40 Retention | Here Today, Gone Tomorrow? Stop the revolving door and retain your employees
Canadian Style Fitness Kickboxing Canada National Training Development Centre, Orangeville ON
42 Facility Profile | Mixing MMA with Fitness... Canadian Style
Maximize Sales Create a guest procedure process to accelerate and increase new member sales and referrals
42 Facility Profi le | Mixing MMA with Fitness...
Fitness Kickboxing Canada’s National Training Development Centre, Orangeville ON
28 22
Appealing to Eve Pay attention to the details to build loyalty and retain your female members
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