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TRAINERS » Your Business


You Don’t Need a BUSINESS CARD to START TRAINING


BY DONNA HUTCHINSON Y


ou’ve earned your certification and are ready to start your personal training business. But wait! You don’t have a


business card. You don’t have a website, flyer or brochure either. It’s probably best to hold off looking for clients until you at least get your cards, right? Wrong! You already have everything you need: you.


While marketing materials can defi-


nitely help your business, people pur- chase personal training because of who you are and how you connect with


38 Fitness Business Canada March/April 2011


people not because you have a fancy business card. Yes, you do need to pro- vide your contact information – and a Post-it note probably won’t cut it. But


not having cards isn’t a reason to hold off starting your search for clients. The only step to take right now is


getting out and meeting lots of people, connecting with them and starting to build relationships. Ask any experi- enced personal trainer and he or she will tell you the same thing: 99% of their business is from word of mouth and meeting lots of people. If there’s so much business to be


gained through personal connec- tion, why don’t more trainers do it? It takes effort to pull yourself away from Facebook, Twitter and the Internet world to face people in the flesh. It’s much easier to stick up a poster at a


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