trainers will have to change,” Milner stresses. In addition to content dealing their clients in their homes and in
program designers, capable of work with chronic health conditions and
4. Proliferation of small-group sional dev Semlopment for fitness profes-
training.
rehabilitation, education that helps trainers be successful will include in- formation on the social and psycholog- with ACE for this very reason,” Milner ays. In 2011, ACE will offer profes- sional development for fitness profes- sionals and others who provide fitness and wellness programs in act ve-adult mmu i ies and community-based senior centers across the United States an “ICAA has extended its partnership with ACE for this very reason,” Milner says. In 2011, ACE will offer profes- all-group workouts ar
ot er non-gym settings.
“ICAA has extended its partnership ical perspectives, emotional issues and
l sife tyle choices that affect their older- adult clients. “Trainers will need to be coaches as well as flexible program de- signers, capable of working with their cloients in their homes and in other non-gym settings. d
anada.
among the top fitness trends for 2011, as in previous years, according to the ACE survey. “This type of training is catching on with older adults as a way
sionals and others who provide fitness s in previous yea s, according to the ACE survey. “This type of training is catching on with lder adults as a way to save money and stay motivated,” Milner observes. “Trainers who offer sm 4. Proliferation of small-group particularly dept at designing work- outs that are doable and appropriate
among the t p fitness trends for 2011, and wellness programs in active-adult
communities and community-based senior centres across the United States and Canada.
all-group sessions will need to be training. Small-group workouts are
for all group members. They’ll also s nmall-group sessions will need to be
particularly adept at designing work- outs that are doable and appropriate f tor all group members. They’ll also need to understand that the social as- pect of exercising in a small group is especially important for older adults; 5. More user-friendly tools.
“THERE’S NO ‘ONE-SIZE- FITS-ALL’ APPROACH TO THIS MARKET.”
increasing number of older adults seem to be turning to personal
6. More older-adult trainers. “An 5. More user-friendly tools.
to save money and stay motivated,” Milner observes. “Trainers who offer eed to understand that th social as- pect of exercising in a small group is especially imp rtant for older adults; his will require th m to create a colle- gial environment that still remains fo- cused on meaningful activity.”
this will require them to create a colle- gial environment that still remains fo- cused on meaningful activity.”
“Equipment manufacturers continue to expand the design and production
“Equipment manufacturers continue to expand the design and production of exercise equipment suitable for all ages, shapes, and sizes,” Milner says. “We’ve seen a substantial increase in equipment with age-friendly features— easy-to-read display panels, easy en- try and exit, easy-to-set control panel, etc.—over the past five years. As com- panies ramp up these features, every- one will benefit. In that sense, ‘age- friendly’ equipment is really ‘ageless’ equipment.”
of exercise equipment suitable for all ages, shapes, and sizes,” Milner says. unity to help others,” Milner not s. “While it’s too soon to gauge the po- tential impact of older-adult trainers, hey may well be an important addi- tion to the wellness t am.
opportunities as well as challeng equipment.”
training as a second career and oppor- “tWe’ve seen a substantial increase in equipment with age-friendly features— easy-to-read display panels, easy en- t try and exit, easy-to-set control panel, etc.—over the past five years. As com- panies ramp up these features, every- one will benefit. In that sense, ‘age-
ainers will need to become more cre- increasing number of older adults s oeem to be turning to personal train- ing as a second career and opportunity to help others,” Milner notes. “While it’s too soon to gauge the potential im- pact of older-adult trainers, they may well be an important addition to the wellness team.
Milner emphasizes. “There’s no ‘one- size-fits-all’ approach to this market. Tr 6. More o der-adult trainers. “An ativ in their prog amming, and more ptimistic about what their clients may achieve.”
“Working with older adults presents
opportunities as well as challenges,” Milner emphasizes. “There’s no ‘one- size-fits-all’ approach to this market. Trainers will need to become more cre- ative in their programming, and more optimistic about what their clients may achieve.”
November/December 2010 Fitness Business Canada March/April 2011 Fitness Business Canada 11
“Working with older adults presents friendly’ equipment is really ‘ageles,s”’
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