» Facility Profi le
Facility Profile Mixing MMA with Fitness...
Canadian Style FKC National Training Development Centre
Mixing MMA with Fitness… Canadian Style
BY ROSS O’DONNELL The Fitness Kickboxing Canada
National Training Development Center is definitely not a traditional gym. We educate and provide world class train- ing in the areas of boxing, kickboxing and mixed martial arts (MMA). Our centre has been chosen the trainer ed- ucation provider for the UFC Fan Expo, the largest MMA event in history, hap- pening this April in Toronto. With the emergence of the MMA
phenomenon, our program, which was well established before the UFC explo- sion, has grown exponentially. What started as one personal training small- group fitness business 10 years ago has developed into a nationally recog- nized fitness MMA program. With fif- teen locations now offering the Fitness Kickboxing Canada Inc. (FKCI) train- ing program, there are thousands of certified instructors offering our pro- gram across the country. Our centre targets people who are serious about authen ic MMA and ath- l We educate and provide world class oking for uncompromising training methods. Our m mbers are less con- cerned about having fresh cut flowers n the lobby, fancy locke rooms, tan- ning beds and smoothie bars.
BY ROSS O’DONNELL he Fitness Kickboxing
etic performance training an who are l toraining in the areas of boxing, kick- boxing and mixed martial arts (MMA). Our centre has been chosen the train- ier education provider for the UFC Fan Expo, the largest MMA event in histo- ry, happening this April in Toronto. ning centre, op
T ng this April, our
numbers when we open this turf team t has developed into a nationally recog- nized fi tness MMA program. With fi f- mum three-month commitment or a 10-sess on class p ck. With three- onth memberships, only people who
acility will als be able to offer a team well established before the UFC explo- tsoio tn, has grown exponentially. What t sotarted as one personal training small- group fi tness business 10 years ago r ining z n .
le our membership
Canada National Training Development Centre is defi - nitely not a traditional gym.
really desire our style of training tend to stay, and this creates a team-build- ing environment and new friendships for like-minded people. None of our classes are ever the
same because they are unchoreo- graphed. Whether you’re a new mom, a business executive or a competitive MMA athlete, the training program re- mains the same with the intensity de- termined by the participant. All mem- bers are trained in a non-threatening environment and everyone receives personal attention and the same high level of training whether they are com- petitive athletes or otherwise. Some of our members drive as long 90 minutes to get to our facility. We measure our success by our re-
With the addition of our athletic turf trai With the emergenice of the MMA f phenomenon, our program, which was and athletic sport performance v nue he entire community. We expect double or tri
Our fee structure is based on a max- iteen locations now offering the Fitness Kickboxing Canada Inc. (FKCI) train- ming program, there are thousands of certifi ed instructors offering our pro- gram across the country.
42 Fitness Business Canada March/April 2011
Our centre targets people who are serious about authentic MMA and ath- leetic performance training and who are l fooking for uncompromising training methods. Our members are less con- cerned about having fresh cut fl owers i cn the lobby, fancy locker rooms, tan- ning beds and smoothie bars.
e n the MMA training area and in t ourf training centre, opening this April, our facility will also be able to offer a team and athletic sport performance c rtification courses and workshops and hosts authen ic MMA seminars with UFC stars. Our education semi- nars keep our members up-to-date witOur fee structure is based on a max- ract participants lo ally and literally
tention numbers: over half our mem- bers have been with us for five+ years while others have been with us since we opened our original location 10 years ago. To accommodate gender differ- nces and go ls, classes are available r females a d males in separate time slo s. The competitiv kickboxing and Jui-Jitsu classes are co- d as is the boot amp program. One-on-one or m ll group personal training is also avail- abl With the addition of our athletic ur p ivate, fully-equipped personal training stud o.
Our facility hosts numerous fitness venue to the entire community. We ex- pect to double or triple our member- ship numbers when we open this turf team training zone.
h current training trends a d at- itmum three-month commitment or
from around the world. These courses and seminars also generate revenue during down time on quiet weekend afternoons. We have designed all of our own
equipment – from gloves, focus pads, ground and pound bags, condition- ing bags and a rope training system to our portable free-standing boxing ring – and retail equipment sales of these unique products have created a new revenue stream for the business.
a 10-session class pack. With three- month memberships, only people who really desire our style of training tend to stay, and this creates a team-build- ing environment and new friendships for like-minded people. None of our classes are ever the
same because they are unchoreo- graphed. Whether you’re a new mom, a business executive or a com- petitive MMA athlete, the training program remains the same with the intensity determined by the partici- pant. All members are trained in a non-threatening environment and
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