FBC TRAINERS
FOR FITNESS STAFF, INSTRUCTORS, PERSONAL TRAINERS & REHAB, SPORT & WELLNESS PROFESSIONALS
Pointers for Writing BLOG POSTS
BY AMANDA VOGEL B
logging is a good way to build a community of fol- lowers, market yourself in- expensively online, position yourself as an expert, and
educate the public about health and fitness. You’ve probably heard of free blogging services such as Wordpress. com and
Blogger.com that allow you to quickly and easily set up your very own blog. So what’s holding you back? If you want a blog but need guid-
ance on getting started, or you’ve set up a blog but don’t know what to post on it, this article is for you. Read on, and add blogging to your fitness mar- keting repertoire once and for all.
Finding Your Focus Before you start a blog, you must
determine how to brand it, and how to brand yourself as a blogger. Home in on what will make your blog just a lit- tle different from others like it. To help you find your voice in the blogosphere,
32 Fitness Business Canada March/April 2011
envision your target visitors and what you want to say to them, says Scott Tousignant, a fitness professional in Belle River, Ontario, who runs several blogs, including www.FatLossQuickie. com/blog. Be clear about your target visitors’ average age, gender, fitness level and goals for reading your blog. Then stay on course. If your blog
is about Pilates, resist blogging about loosely related topics, such as kettle bell workouts (unless you can con- vincingly relate kettle bells back to Pilates!). While there are successful blogs with very diverse posts, these blogs tend to have multiple authors. If it’s just you doing the posting, you stand to confuse readers and dilute your message when your posts are too scattered. The more you stay true to your blog’s theme, the easier it will be to attract followers and also to write posts. “Blogs are like radio stations,”
says Biray Alsac, an international fit- ness and wellness consultant in Saint Petersburg, Florida, who helps fitness professionals find their way around
the web. “You may like all styles of mu- sic, but you may not want to listen to a radio station that plays everything,” she says. “If your blog is too broad, your readers may change ‘stations’ or lose interest.” The theme you choose for your blog
will probably be closely tied to the ser- vices you offer as a fitness professional, which means you’re already connected to a network of potential readers: your clients. However, set your sights on the bigger picture; blogging allows you to reach practically anyone on the web who has an interest in your content. “Finding your voice of passion on a top- ic and letting it loose on a blog will lead to one of the key components of a suc- cessful blog, which is to create a follow- ing of raving fans,” says Tousignant. Once you’ve settled on your blog’s
theme, just be yourself. “Don’t try to please everyone because it's impossi- ble,” says Tousignant. “You’re better off having 50% of your visitors hate you and 50% absolutely love you and rave about you than having 100% of them think that you’re just OK,” he says.
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