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Personal training poised for transformation by 50+ market
Personal training poised for “transformation” by 50+ market: ICAA CEO Client experience and expectations
Client experience and expectations will present opportunities and challenges
will present “opportunities, as well as challenges,” to the field, says Colin Milner
(VANCOUVER—February 21, 2011) T
he burgeoning older-adult fi tness market will prompt a “transfor- mation” in the personal training
fi eld, says Colin Milner, founder and CEO
The burgeoning older-adult fitness market will prompt a “transformation” in the personal training field, says Colin Milner, founder and CEO of the International Council on Active Aging (ICAA). “Boomers and their parents have more than two trillion dollars in their pockets, and much of that money is going towards services, such as per- sonal training, aimed at keeping them as healthy as possible for as long as possible.” “The Boomers’ desire to stay
healthy is one reason why ‘renewed interest in personal training’ due to an anticipated economic upswing was cited as the number-one fitness trend for 2011 by the American Council on Exercise (ACE), an ICAA partner,” Milner states. Milner has identified six transfor-
mative factors that will help shape personal training going forward.
of the International Council on Active Aging (ICAA). “Boomers and their par- ents have more than two trillion dollars in their pockets, and much of that money
is going towards services, such as per- sonal training, aimed at keeping them as healthy as possible for as long as possible.” “The Boomers’ desire to stay healthy
is one reason why ‘renewed interest in personal training’ due to an antici- pated economic upswing was cited as the number-one fi tness trend for 2011 by the American Council on Exercise (ACE),” Milner states. Milner has identifi ed six transfor-
mative factors that will help shape per- sonal training going forward.
1. Client expectations. “Older
adults who worked with trainers when they were younger feel these profes- sionals can help them attain their fit- ness goals,” Milner says. “While many will be focused on improving function to stay independent as long as pos- sible, a subset of more vigorous older adults want to go beyond function—to learn new activities or get in shape for
EVENTS EVENTS
ACSM HEALTH & FITNESS SUMMIT April 13-16, 2011 Hilton Anaheim (Anaheim, California)
ACSM HEALTH & FITNESS SUMMIT
April 13-16, 2011 Hilton Anaheim (Anaheim, California)
logo
The 15th Heal h & Fitness Summit & Exposition •, presented by the American College of Sports Medicine (ACSM), will showcase world l ading health and fi t- ness expert •s. T The 2011 conferenc will be packed with a variety of keynote lectures, sessions and workouts presented by in- ternationall •y recognized authorities in the health and fi tness fi elds. Featured sessions profi ling the lat st topics include: • and much more!
older adults;
The 15th Health & Fitness Summit & Exposition, presented by the American College of Sports Medicine (ACSM), will showcase world lead- ing health and fitness experts. The 2011 conference will be packed with a variety of keynote lectures, sessions and workouts presented by internationally recognized authorities in the health and fitness fields. Featured sessions profiling the latest topics include:
Innovative strategies – including dogs and digital gadgets – to boost physical activity;
• Hottest trends in nutrition, footwear and more; ips for effectively preventing overuse injuries in children and falls in
• Winning ideas to manage generational differences in the workplace; Ultimate metabolic and calorie burning makeovers;
• Innovative workouts and routines to share with your readers and viewers;
10 Fitness Business Canada March/April 2011 November/December 2010
For a complete schedule of presentations and workouts, visit www.
acsm.org
For a complete schedule of presentations and workouts, visit
www.acsm.org
sports-specific competitions. Trainers adults who worked with trainers when
1. Client expectations. “Older
will need to be able to safely and effec- tihey were younger fe l these profes-
2. Demand for knowledgeable trainers. Personal trainers will need to stay independent as long as pos-
vely guide both types of clients.” sionals can help them attain their fi t- ness goals,” Milner says. “While many will be focused on improving function
key areas: the motivations and aspira- adults want to go beyond function—to
become more knowledgeable in two sible, a subset of more vigorous older
tions of older adults, and the health c leoarn new activities or get in shape for abili y to work out. “Older adults want to stay healthy nd function indepen- dently regardless of any health condi- tions they may have. Trainers must be- co2. Demand for knowledgeable start with what people can do--not just to become more knowledgeable in two to the next level,” Milner asserts. “At thioen sa of older adults, and the health conditions that can affect a client’s healthcare providers—to be part of the to stay healthy and funct on indepen- working with.”
nditions that can affec a client’s sports-specifi c competitions. Trainers will need to be able to safely and effec- tively guide both types of clients.”
me adept at designing programs that trainers. Personal trainers will
eed
what they can’t do—and bring them key areas: the motivations and aspira-
me time, they need to learn how
to collaborate with doctors and other abili y to work out. “Older adults want
eam of professionals their clients are dently regardless of any health condi- tions they may have. Trainers must be- come adept at designing programs that
ing education courses. The educa- what they can’t do—and bring them
3. More comprehensive continu- start with what people c “an do–not just
tion that has been provided to per- to the next level,” Milner asserts. “At
s nal trainers will have to change,” the same time, they need to learn how
Milner stress s. In addition to content to collaborate with doctors and other
tions and rehabilitation, education team of professionals their clients are
hat helps trainers be successful will i working with.”
dealing with chronic health condi- healthcare providers—to be part of the
nclude information on the social and psychological perspectives, emotional issues, and lifestyle choices that affect their older-adult clients. “Trainers will need to be coaches as well as flexible
3. More comprehensive continuing education co rses. “The education that has been provided to personal
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