$100 million success of Clorox’s Green Works consumer cleaning product line, which sought the endorsement of sustainable, cause-related groups and aligned with non-government organiza- tions to build credibility.


Know It, Embrace It From websites to blogspots, the Internet is one huge learning and experimenta- tion process for consumers looking to make buying decisions. “Unlike the old days, when it was necessary to have a massive marketing budget and spend a lot of money in television advertis- ing, today chances abound for green businesses to be successful by inserting their message into educational material that helps the consumer discover, learn and adopt solutions that make a differ- ence,” advises Roth. Speaking with savvy green gurus has led Roth to surmise that not only can going green reduce cost, producing savings that can be passed along to the consumer in the form of lower prices, but it can also spark revenue growth. “You can love the world and want to help everyone in it, but in reality, money talks and motivates consumers,” notes Roth, who adds that doing the right thing does have a green bottom line.


Contact Bill Roth at Bill.Roth@ Earth2017.com; also visit Earth2017.com.


For more information on Triple Pundit, visit TriplePundit.com.


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