ICE Highlights
A record 54 countries - more than double the 26 at November’s Global Gaming Expo - will be represented by exhibitors delivering the most comprehensive insight to the latest gaming innovations from every corner of the world.
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Kate Chambers, Show Director responsible for ICE Totally Gaming, said: “This goes beyond just exhibition statistics. In real business terms it means that whatever’s taking place in the entire world of gaming will be demonstrated by exhibitors at ICE, which of course is great news for our many thousands of visitors who themselves travel from in excess of 100 countries to be in London. The very clear message is, ‘come to ICE and see the world of gaming’ - which combined with the breadth of gaming sectors on show represents an intoxicating business proposition and one not to be missed.”
Aristocrat ready to advance widescreen release across Europe Aristocrat Technologies has brought forward plans to roll out its new Viridian WS cabinet throughout Europe, announcing that virtually all new casino games shown at ICE 2011 will be presented in the new widescreen format. The majority of games on stand 3415 will be available for immediate release, subject to regulatory approvals. Running on Aristocrat’s powerful GEN 7 platform, the widescreen incarnation of the award-winning Viridian series is designed to give players an amazing new gaming experience, offering improved ergonomics, easier accessibility and larger screens.
Novomatic looks forward to its main industry exhibition of the year Austrian Gaming Industries – Novomatic will show its most impressive ever range of product innovations at ICE 2011. Highlights include ten new Coolfire II single slot games and a variety of new Coolfire I and Coolfire II multi-games. Jens Halle, managing director AGI, said: “Novomatic will once more really impress its customers with the new products display and I certainly look forward to seeing colleagues old and new alike at ICE. I
42 casino life magazine
PokaDice to debut 21up Stud at ICE 2011 UK-based card games developer PokaDice Gaming is set to unveil a brand new card game describing its offering as ‘the most genuine new casino table game concept since the introduction of Three Card Poker’. 21up Stud will make its worldwide show debut on the stand of Martin Williams Casino Equipment (3335), exclusive supplier of layouts for the game. Explaining the virtues of the game, PokaDice Gaming Director, Martin Dewberry said: “21up Stud has the biggest payout (250-1) of any UK-based casino table game of its kind. It can easily accommodate a progressive jackpot system and is very player-friendly, proving attractive to blackjack and poker players alike, as well as appealing to both novice and expert gamblers due to its game- play structure and betting formula.” 21up Stud is initially being targeted at the UK casino market with early demonstrations gaining endorsement from Aspers Casino Newcastle Gaming Manager Alan Barnes, who describes it as a ‘relaxing and sociable casino game’. will become the hub of the show.”
isitors attending January’s ICE Totally Gaming exhibition in London will have direct access to the most international collection of gaming exhibitors ever gathered at a single b2b event.
would like to extend a hearty welcome to all our customers and partners to come and visit us at ICE, on stand 3050!”
Amatic have plenty to show at ICE Slot manufacturer Amatic Industries will be on stand 3060 at ICE 2011. Portfolio highlights and innovations include the Performer Series, Bells on Fire, Casanova, Wild Shark, Grand Jeu 22ws Electronic Roulette, Grand Jeu Croupier, Live Multi Wheel and Evolution Pro.
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