players to select their preferred game types with different volatility levels. It’s the only multigame on the market featuring proven, top-performing standalone progressive games. At ICE 2011 ATRONIC will launch a new link functionality on diversity, making it the first “progressive multigame” of its kind by allowing to interconnect machines to a multi-level progressive jackpot.


The eCash Terminal is a recent addition to the Atronic range on show at recent exhibitions. What are its key features? ecash™ is an innovative Cash Redemption Terminal (CRT) (pictured right) that’s compatible with ATRONIC´s qpon cash™ ticketing solution and other major ticketing systems. The ecash CRT, which features the smallest footprint on the market, is now also compatible with ATRONIC’s chip cash™ smart card solution. The ATRONIC ecash terminal is a fully automated ticket redemption solution incorporating the unique industry-first feature of accepting bar-coded tickets in all four orientations, so operators benefit from the quality and convenience at a competitive price. In addition to ticketing, the ecash CRT also supports jackpot payments on the floor, and we expect in the near future that it will also support chip cash self-service transactions.


Asia and Latin America have proven popular regions for many manufacturers including Atronic. Are those markets the organisation is going to prioritize in the future, or are developing markets such as Africa going to take a even more significant interest for the company going forward? ATRONIC is committed to supporting both the South African Casino market, and also the remainder of the African continent with high levels of service and support. For all areas below the Sahara, our partner Atomic Gaming represents the ATRONIC brand. Together we have made significant steps forward in the South African market, continually improving our performance over the last years. We have now arrived to an era where our portfolio of performing products is constantly growing and our products are in demand. We have not ignored the other African countries, and Atomic’s coverage and supply of ATRONIC products to these areas has been excellent. North of the Sahara, ATRONIC has been established for many years, with strong sales of equipment particularly to Morocco and Egypt. Certainly for these areas we will continue to bring innovative, performing products which offer players excitement, and operators guaranteed performance. Meanwhile, ATRONIC will stay focused on and


committed to the Latin American market and further grow its presence across the continent. In recent years, this market has grown enormously both in quantity and quality, and contains today some of the most professional operators in the industry – a trend we expect to continue. As proof of our commitment to the market, ATRONIC was the first of the leading suppliers to conduct an international launch of a new platform in Latin America. This happened at the end of 2010 when OXYGEN was launched during a well-attended event on the day before the SAGSE show in Buenos Aires. As well, we’re convinced that the Asian market offers healthy potential in the next 3-5 years. We’re undertaking a critical analysis of the market to optimize this potential. In Asia, it’s not just about annual results – it’s about establishing a long-term and focused presence.


casino life magazine


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