HOTEL REVIEW


Describing himself as the “packaging


designer” he continues: “Nick wanted me to come on board to pull the whole job together. I look at the product then design the packaging for it. Its not about my ego trip, its not about what I think it should be, it’s really about understanding the client.” Hands-on Jones, who had left for a flight back to London a few hours prior to Sleeper’s arrival, has been involved in every aspect of Soho Beach House, clear on his brief for it not look “too new” or “too shiny”. “We didn’t want to create a hotel that was too polished, we wanted something that was raw,” says Brudnizki. To reflect this, the pair coined the term “grit and glamour”. And although not complete at the time of Sleeper’s visit, evidence of this grit and glamour could be seen in everything from the floor and


wallcoverings through to the furniture and lighting.


According to Brudnizki, Jones was keen for the design to be based on the region with inspiration drawn from the history of Miami Beach and South American influences, all the while conveying the classic British design that Soho House has become synonymous with. Located on the site of the former Sovereign


Hotel, the original building is traditionally Art Deco. With a track record for restoring a number of Miami Beach’s hotels, locally- based architects Shulman + Associates were chosen to restore the property and add a new 16-storey tower. Led by Allan Shulman, the firm created indoor-outdoor connectivity with spaces flowing from the street through to the ocean. The new tower is in harmony with its surroundings and comprises two units


098 JANUARY / FEBRUARY 2011 WWW.SLEEPERMAGAZINE.COM


per floor, each with deep wrapping balconies partially screened with perforated panels as a modern take on Art Deco architecture. On site, Brudnizki reveals that the lobby will


evoke glamour with dark timber panelling, Art Deco wall lights and a dramatic chandelier. Highlighting the historic significance of the setting, the floor is an original terrazzo finish restored to its former glory. The lobby also features reupholstered antique armchairs with bespoke tables and sofas. Public spaces on the second level project towards the ocean and are distinctly Cuban in their style with traditional Spanish encaustic tiles, reclaimed Latin-style chairs, ceiling fans, and a rustic, well-worn ambiance.


Soho Beach House also features a Cecconi’s Restaurant, likely to be a big draw judging by its success in London and LA. The design


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172