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Exhibition Conference Awards


Creations. Also on show was MKV’s stunning roomset, a transformational hotel bedroom known as AD.apt. Working with the likes of VDA, Brintons, Tektura, Moroso, Baumann Dekor, and Hypnos, the concept explored the potential to combine elegant design with advanced technology and lighting in a vision to achieve a single space where guests can work, relax, socialise and sleep. Also popular with visitors was Ax-es, a revolutionary bathroom concept designed by Utopia


Projects and Paul Davis + Partners. Aimed at challenging the assumption that Disability Discrimination Act (DDA) compliant bathrooms result in a functional rather than aesthetically pleasing environment, Ax-es shows that facilities can appeal to all, disabled or not. Key features on display included discretely-melded disability aids, leather-clad grab rails, a front located joystick on the mixer tap, and fibre optic pull cord. Among the 150 exhibitors on the main exhibition floor, gallery, and mezzanine, show sponsors Grohe launched their new Rainshower Natural Collection, Mivan announced its involvement in the fitout of the luxury Prime Knightsbridge Hotel in London, Kohler showcased feature basins including the Katagami Wading Pool bronze basin, Morgan Furniture unveiled the Lima chair, Sekers Fabrics presented six new upholstery collections, and Hamilton Litestat exhibited for the first time to show its range of decorative electrical wiring accessories. Also new to the exhibition this year were the Product Innovation Awards, displayed within the Innovation Zone. This year’s winner, chosen by a panel of judges, was thought to


be an original solution for the burgeoning business traveller. The Slim desk lamp by Chelsom combines elegant aesthetics with specific design for laptop use and houses an energy-saving lamp that produces optimum light levels.


Running alongside the exhibition, The Sleep Event Conference delivered a new format for 2010 by focusing on specific hotel projects each representing different sectors of the hotel industry including luxury, budget and boutique. The project panels had representation from a range of disciplines which included the project designer, architect, developer, investor, owner or operator, making it an invaluable opportunity to hear from all those at the forefront of the hotel industry. The opening Rapid Eye Movement session


comprised a series of quickfire presentations from a variety of designers and other industry figures, against the clock. Minda Dowling, founder of Artefact Hotel Art Consultants talked of “the wonderful and wacky world of art in hotels,”; Andy Marks presented his Sleeping Bags Social Enterprise, an ethical brand that fashions shopping bags from 100% recycled luxury hotel bed linen; Michel da


WWW.SLEEPERMAGAZINE.COM JANUARY / FEBRUARY 2011 139


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