JANUARY 11 LETTERS write to reply


crossing the bridge between wellness and healthcare


I’ve been avidly following the articles regarding member ‘top to toe’ testing (HCM Sept 10 p32 and HCM Oct 10 p28). I spent almost 30 years in the fitness


sector and appreciate its entrepreneurial ethos. Clinical testing could not be more different: every aspect of design has to be evidence-based before it can be released to the mass population. One of my roles has been overseeing


the service delivery of NHS health checks into the community, co- ordinating district nurses and healthcare assistants to identify patients (through GP surgeries) and to perform health checks in diverse locations such as mobile buses, outreach events (football matches/street fairs) and pharmacies. Our iPad-like technology – the


Cardio Pod – measures blood pressure, cholesterol, BMI, lifestyle analysis and more, and can be configured to run other clinically-approved protocols relating to ECG, depression, anxiety and occupational health conditions. The subsequent report shows results, goals and expectations, but fundamentally


produces a percentage risk of a cardiovascular incident within the next 10 years. A greater than 20 per cent score triggers an automatic email to the GP and relevant third parties such as the smoking cessation service. The data can also be automatically updated to the patient management system at the surgery. In short, the ability to test a patient


(or member) and directly post the data from the health club/spa to the GP surgery has arrived. The Cardio Pod is also a mobile


device, making it an ideal tool for a pre-sale environment, either at or away from the club – imagine the impact of performing a 15-minute health check on a prospect while at the same time adding them to the prospecting database. An operator working in conjunction


with its PCT, using technology that bridges the needs of both, will I believe open the door for greater volumes of patient testing and more new members who will be healthier. david cummin sales director, telehealth solutions ltd


DC Leisure has created a new role based on same philosophy as TAG


outreach essential for nation’s future wellbeing I was interested to read your recent interview with Fred Turok, creator of the Transforming a Generation (TAG) charity (HCM Oct 10, p42). Actively involved with TAG, we have


recently created a new job role within the leisure industry for 18- to 24-year- olds: the Community Activity Leader (CAL). Built on the same philosophy as TAG – to expand the job market for today’s NEETs – we felt it necessary to create a new position that focused more specifically on community outreach to aid the nation’s health and wellbeing. The CALs will work closely with school


sports partnerships and community centres to access hard to reach communities and identify the diverse leisure needs of local residents. By March 2011, it’s anticipated that 250 CALs will be in full operation to encourage maximum usage of the UK’s leisure facilities. The three-week intensive training


programme, delivered by Lifetime, will comprise similar modules to that of TAG (exercise, fitness and physiology) while also including community outreach, health, safety and welfare, and an employee induction into ‘The More Active Health Programme’ powered by MEND. On completion, the youngsters will gain a REPs Level 2 qualification in readiness for their five-month phase of employment. The CAL venture is a strong addition


The Cardio Pad technology can help bridge the gap between health and fi tness 8 Read Health Club Management online at healthclubmanagement.co.uk/digital


to the Future Jobs Fund portfolio. richard millard sports development director, dc leisure


January 2011 © cybertrek 2011


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