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Kristen A Walsh summarises the key findings of the IHRSA 2010 European Health Club Report
The Size and Scope of Leading Markets. The report, sponsored by Technogym,
P
provides detailed information on the European fi tness market. It includes market data for Belgium, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Russia, Spain, Switzerland, the UK and the emerging markets of Croatia, Hungary and Poland.
key findings Serving 42.5 million health club members, the fitness industry is a significant contributor to the European economy. Spain has the most members (7.9 million), followed by the UK (7.4
Memberships
ublished in October and launched at the European Congress was IHRSA’s 2010 European Health Club Report:
million), Germany (7.1 million), Italy (5.2 million) and France (4 million). Italy has the most clubs (7,500),
followed by Germany (5,930), the UK (5,885), Spain (5,800) and Russia (3,300). The UK leads in terms of market value (4.2bn) followed by Spain (3.8bn), Germany (3.43bn), Italy (2.8bn) and France (2,4bn). Other interesting findings include: • Italy’s 5.2 million members paid average monthly fees of 45, a price that’s fallen with increased competition • 30 per cent of Norwegians over the age of 15 are health club members • Portugal has 150+ women-only clubs • More than 100 clubs opened in the UK between April 08 and March 09 • Only 10 of Croatia’s 575 clubs are larger than 1,500sq m (16,150sq ft)
Market growth (2008–2009) across the major operators Operator
Facilities
Fitness First Group Virgin Active McFit
David Lloyd Leisure SATS Group
548 187 125 88
535 179 101 88
Growth
Dec-09 Dec-08 Dec-09 Dec-08 Memberships Facilities 1,407,100 1,437,639 919,000 883,000 900,000 700,000 460,000 450,000 259,000 240,000
-2.1% 4.1%
Injoy Quality Corporation 250,000 223,950 Health City International 243,220 NA Nuffi eld Health Fitness & 230,000 170,000
Wellbeing Centres LA Fitness
Bannatyne Fitness Holmes Place Mrs Sporty
Russian Fitness Group Esporta Group Total
215,000 220,000 180,000 NA
169,000 150,000 103,000 63,350 94,256 NA
109,000 NA
154 233 114
81 60 76
338 45 55
115 213
157 NA
86 61 41
222 44 55
5,429,576 4,646,939 2,261 1,308 january 2010 © cybertrek 2010
28.6% 2.2% 7.9%
11.6% 103 NA
-2.3% NA
12.7% 62.6% -13.5% NA
2.4% 4.5%
23.8% 0.0%
33.9% 9.4%
10.7% 35.3% NA
-5.8% -1.6% 85.4% 52.3% 2.3% 0.0%
varying views The two-year period from 2008 to 2010 was noteworthy for the European industry. “Some markets were relatively unaffected by the economic downturn, while others are still dealing with the harsh economic aftershocks,” says Hans Muench, IHRSA director for Europe. In the 2010 European Health Club Report,
industry leaders from across Europe were asked about the economy and the lessons learned from recent events. One of the questions was: “How was your company affected by the recent fi nancial crisis and how have you emerged from it?” Staale Angel, CEO of Elixia Nordic,
said: “For us, it’s actually been positive. Sales have stayed at the same level as 2008, but member attrition numbers have improved. More people want to get and stay in shape, and they have more time to use their memberships. We’ve seen more traffi c at our clubs than ever before.” Roberto Rodriguez, director general
of Curves Europe, had a different view: “Everybody, including Curves, has been affected. Perhaps the biggest negative has been the restrictions on credit for new ventures. But the situation presents a unique opportunity: we have literally dozens of lease spaces from which to choose. Never before has it been so easy and so inexpensive to get started.” Log on to
www.ihrsa.org/store to purchase the 2010 European Health Club Report: The Size and Scope of Leading Markets
healthclub@leisuremedia.com kristen walsh is senior
editor for ihrsa
www.linkedin.com/in/kristenwalsh www.ihrsa.org
Read Health Club Management online at
healthclubmanagement.co.uk/digital 75
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