JANUARY Tips on keeping your club clean p68


Health Club Management is the FIA’s Public Affairs Media Partner


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CrossFit takes a hold in the UK p40


48 the rise of the pyramids Julie Fisher reports on the £2.2m transformation of The Pyramids leisure centre in Portsmouth


52 balancing the budget We take a look at the rationale for leasing fitness equipment


55 professional beauty 2011 Professional Beauty takes place in London in February


57 a woman’s touch Expert advice on bringing women into the nutritional products category


62 question time We report back from the panel discussion at SIBEC Europe


64 customer insight Findings and analysis from the ninth annual HAFOS survey into consumer attitudes towards health and fitness


january 2011 © cybertrek 2011


Insight from the HAFOS survey p64


68 what, more cleaning? Four very different clubs explain how they meet the challenge of keeping their facilities spotless


70 survival of the fittest Growth opportunities are there for the health and fitness industry, according to new Mintel research – but only if it taps into real consumer needs


72 food for thought Feedback from delegates at the recent IHRSA European Congress, plus a summary of IHRSA’s 2010 European Health Club Report


76 embracing the public Kate Cracknell reports from the EHFA EU Associations forum


82 lightweights Underwater hockey, plus does food taste better if you work for it?


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