nutrition A WOMAN’S


TOUCH P


HOW CAN GYMS BRING WOMEN INTO THE NUTRITIONAL PRODUCTS CATEGORY? JO POCKETT ASKS THE EXPERTS FOR THEIR THOUGHTS


rotein supplements have traditionally been targeted at the male audience, but there are now ranges


specifically designed for women – and health clubs are looking to maximise this opportunity. We ask a panel of industry experts for their thoughts on how gyms can bring women in to the nutritional products category.


INKOSPOR, Germany Rainer Pinell – international sales director


W


omen who engage


in sports such as athletics, swimming and tennis – who are often also members


of a club – tend to have more fun with their exercise, with little or no attention paid to slimming. However, women who only use


gyms and fi tness clubs are more than likely trying to change their shape and lose weight within a safe environment, surrounded by like-minded people. They will probably have tried one or several diets with negligible results and will have turned to exercise to help them reach their target – but they will still be in the diet mindset and will eat as little as possible. Meanwhile, their male counterparts


in the gym will be glugging on protein drinks, aware of the fact that their intake will aid the generation of


january 2010 © cybertrek 2010


muscle fi bre. Women viewing this as calorie intake are mistaken, as protein supplements are very different from general food and drink consumption. Could it be true that male gym-goers know more about the fundamental rules of metabolism? Or are they simply less blinded than women by the pressures of modern body culture clichés? After a workout, with hunger


pangs raging, it’s a natural reaction to want to fi ll your calorie defi cit with something satisfying as a reward for your hard work. However, the best thing you can put into your body at this time is protein. To raise awareness of this among women, health club managers need to promote the benefi ts of sports supplements, particularly protein. Protein intake will help to build up the calorie-burning factories within exercisers’ bodies – which is, after all, typically their main goal.


Women often worry that supplements will lead to them getting ‘big muscles’, but that is not necessarily the case


Read Health Club Management online at healthclubmanagement.co.uk/digital 57


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