welcome to HEALTH CLUB MANAGEMENT


Get your members fit for the slopes p45 contents


03 editor’s letter A round-up of the growth sectors for 2011, from budget clubs to franchising and licensing


06 letters Dave Cummin on fitness testing and Peter Croney on the grey market


10 news round-up VAT rise to hit Portuguese clubs and Kirklees Active Leisure to launch budget gyms


16 international news Fresh Fitness clubs for Denmark and Alexander Group expands in China


18 people news A new CEO for Edinburgh Leisure, plus three new FIA board members


20 fia update Dr John Searle, chief medical officer for the FIA, looks at the opportunities presented by the new Joint Consultative Forum


Mark Mastrov on the new Madonna gyms p32


The logic of leasing p52


Facelift for Portsmouth’s Pyramids p48


22 competitive edge The latest fitness challenges, including the BUPA London 10,000, Nightrider and Etape Caledonia


24 diary dates We look forward to the key events taking place throughout 2011, from SIBEC to LIW, FIBO to IDEA, and IHRSA’s 30th anniversary


30 everyone’s talking about... pay structures Should we overhaul our commission structure so operational staff are rewarded for retaining members, rather than just rewarding the sales person who signed the member up?


£32m facilities at Ravenscraig p36 4


32 interview mark mastrov The chair of New Evolution Ventures talks to Liz Terry about the launch of Madonna’s Hard Candy Fitness gym chain and plans for the global roll-out


Read Health Club Management online at healthclubmanagement.co.uk/digital


36 rebirth of ravenscraig Amanda Ellison provides an overview of the redevelopment project at Ravenscraig – including the new £32m fitness and sports facilities


39 cold calling Recent research suggests that regular exercise could not only help people avoid catching a cold, but that it can also help reduce the severity if you do catch one


40 getting crossfit Pete Hayman investigates the emergence of CrossFit in the UK, a training method that places a strong emphasis on free weights


45 hit the slopes Winter sports holidays are more fun when you’re fit, says Kath Hudson – so help your members ensure they can hack the pace on the piste by offering ‘ski fit’ training programmes


january 2011 © cybertrek 2011


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