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Hertfordshire-based independent operator Fitness Connection has acquired Parkwood Leisure’s club in Hitchin for an undisclosed sum. As a result of the sale, the two


businesses will be amalgamated and Fitness Connection members will transfer to the Parkwood site. The business will operate under a new name – Xchange Fitness. Contracts have been exchanged


and the deal completed last month. The new business will start with nearly 2,000 members. Fitness Connection director Mike


Kershaw says: “Both of the old clubs have struggled to move forward in recent years. We wanted to take an ambitious step to offer members of both sites a new deal. “Our offer will include a new fi tness centre offering a fun,


Parkwood’s Hitchin site has been acquired by Fitness Connection


motivating and exciting place to be, focusing on members’ fi tness”. Parkwood Leisure CEO Andrew


Holt adds: “We have benefi ted from a local opportunity to dispose of our Hitchin club, but remain committed to our strategy of selectively growing our membership base in the private health and fi tness market.”


budget gym looking at franchise model


The owners of the independent truGym budget health club in Maidstone, Kent, are looking to open new sites across the UK. Parm Singh, director of truGym,


told HCM that, as part of the expansion plans, he was looking at attracting potential franchisees from ‘different business backgrounds’. He added that there are plans to open a further two sites in early 2011 – in Medway and south London.


Independent truGym is now looking to expand through franchising


second london studio for faster


Independently-owned personal training provider FASTER has recently opened its second studio in London. The 186sq m (2,000sq ft) studio, located in Baker Street, is equipped with strength and cardiovascular equipment from Star Trac. John Hardy, founder and CEO of


FASTER, says the company’s philosophy is based on personal training being “effective and enjoyable”. He adds: “We assess each FASTER


www.creativefitness.net


The equipment at the new studio has been supplied by Star Trac


14


0870-270-6667 Call CFM


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client to monitor their movement and how they use their body, before devising a programme for them.” Founded in 2006, FASTER opened its fi rst studio, on Hyde Park corner, in 2009.


january 2011 © cybertrek 2011


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