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fi tness gets fresh in scandinavia Fresh Fitness: The budget clubs offer large gyms as well as group exercise
Fresh Fitness has opened its fi rst two clubs in Denmark, located in Copenhagen. The budget concept has been launched
in Denmark as a joint venture between Just Fitness in Denmark – led by former CEO of fi tnessdk, Rasmus Ingerslev – and Nordic market leader SATS. The two clubs – measuring 1,300sq m
and 1,500sq m – offer gyms with around 100 pieces of equipment: refurbished Life Fitness CV kit and strength kit from Ukrainian company Inter Atletica. Each club also offers two studios:
a ‘cycle cinema’ and a group exercise studio. The latter offers an extensive programme of 220 sessions a week, some led by instructors and others
running as virtual classes, with videos licensed from online health club Wexer. The clubs are accessed using RFID-
chip technology from Gantner, which is also used to charge for showers, classes and vending machine purchases. “It was a deliberate policy to fi nd an
external partner for the new business,” says Johan Nilsson, strategy & concept director at SATS. “When you develop a new model, it’s vital that it does not get ‘killed’ by the existing organisation’s culture and views of the market.” The fi rst Fresh Fitness opened in
September in Norway, with SATS in partnership with local Fresh CEO Paal Hansem. A second is now open in Oslo.
GRAVITYGroup® trac re-opens in australia
The Thomastown Recreation and Aquatic Centre (TRAC) – a council- owned facility in Thomastown, Victoria, Australia – has re-opened following a A$29.2m (£18m) reconstruction project. The new centre, which is managed by
Belgravia Leisure, offers a wide range of facilities for A$60 a month. There are fi ve swimming pools and two gyms – the main 450sq m health club gym and a special 100sq m ‘programme’ gym for use by groups such as teenagers, women only, seniors and personal training. There’s also a 70sq m group cycling
january 2011 © cybertrek 2010 GRAVITY GRAVITYClubhouse
studio, a 200sq m group exercise studio, a basketball/multi-purpose sports court, a 20-person spa, deck sauna and steam room, crèche, café and function room. TRAC has been equipped by
Technogym, the Australian Barbell Company, AV Media Solutions, Gantner and Links Modular Solutions. Technology is a focal point: all 50 pieces of cardio in the facility are fi tted with Technogym’s new VISIO screens, while each member is given a personalised wristband for turnstile access, locker activation and cashless purchases in the club.
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