leasing


removal and trade-out of their existing equipment. Net sales proceeds from disposal of equipment can also be factored into the deal, often substantially reducing the leasing payments.” Both Life Fitness and Power Plate UK


work closely with LDF to provide leasing solutions for their customers. Morris explains that partnerships with the right industry experts are vital. “We’re extremely careful in choosing the supplier partners we work with, as we have to be certain that their products and services will stand the test of time – we have to live with the finance agreements for several years and don’t want customers having issues with the equipment. We generally have years of experience of their service standards over the life of the equipment, so working with us and one of our approved suppliers should give clients added peace of mind.” As both a leasing funder and broker,


companies like LDF can create tailored finance packages for customers that not only provide the funding they need but that also constitute a scalable solution that can be extended and added to as necessary, as an organisation develops.


“We’re in it for the long term,” explains Morris. “I have many clients that I’ve dealt with from a single-site start- up situation, where we’re now on their second or third round of new equipment at multiple sites.”


options available Times might be tough, but it would seem the options are still there to keep refreshing your offering. “Given the current economic climate, companies are looking to leasing in order to fund equipment purchases and manage their cashflow,” says Stanley. “If a reasonable deposit is put down and they can


Installing new equipment is an easy way to upgrade and refresh a site, and can be more affordable through leasing


demonstrate that they’re financially stable, better deals will be open to them. “New lenders and increased risk


appetite will only emerge when there is general economic growth and recovery and the banks have rebuilt their balance sheets. Until such times, leasing remains the favoured option.” “There are financial solutions – it’s


about finding the right one for you, with the right partners and making sound business judgements based


realistic aims and objectives,” adds Dan Wille, VP and general manager of Life Fitness UK. “Operators and their partners have a shared responsibility to uphold and promote the reputation and professionalism of our business, which will eventually result in further cash injections and investment into our exciting industry.”


healthclub@leisuremedia.com kay glover


Strength Resistance Training and Conditioning Systems,


Utilising the unique patented BBCT technology providing increased athlete strength and power whilst reducing the risk of injury.


www.gen3kinematics.com


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