EVENTS show preview
The big names are back for the UK’s largest beauty show
Professional Beauty 2011
P
rofessional Beauty is the UK’s largest event for the health and beauty professional and, in 2011, is already set
to be twice the size of previous events. Taking place on 27–28 February 2011 at ExCel in London, Professional Beauty 2011 promises more exhibitors, more products and more educational tools than ever before, as well as unmissable competitions and unparalleled networking opportunities.
what’s new? The most exciting new feature for 2011 is The Ultimate Spa Experience, Europe’s only purpose-built exhibition spa with hamman, rasul and both wet and dry treatment areas. German manufacturer Haslauer is
investing £100,000 in this new area, and qualifi ed professionals can experience these spa treatments at the show by booking online.
offers and launches Professional Beauty 2011 has the backing of the some of the biggest names in skincare, spa, nails, equipment, medical beauty and tanning, making it the industry showcase of the
year. From Elemis to Dermalogica, Guinot to Aromatherapy Associates, Dalesauna to CACI, and Jessica to OPI, everybody who’s anybody will be at Professional Beauty 2011. New products will include launches
from Sweet Squared, CND and Minx, as well as from skincare brand Skinceuticals. Most exhibitors will run exclusive show offers and substantial discounts at the show.
competition time See industry professionals battling it out to be the best in the country in our nail and make-up competitions – or perhaps even compete yourself? Competitors will show off their
skills at the ever-popular International Nail Competition or participate in the fi rst ever National Make-Up Awards. These competitions are designed for professionals and students to showcase their talent and take their career to the next level.
conventions, conferences and seminars Professional Beauty 2011 comes with an impressive educational programme. The European Spa Convention is back, with
Attendants can compete in the International Nail Competition or the first ever National Make-Up Awards
world-class speakers including Francis Hayter, Don Camilleri and Pete Cohen among many others: the two days will be packed with relevant topics for the spa and salon owner. Two medical aesthetics conferences are also on offer, as well as business seminars and the BABTAC and ITEC seminars. With plenty of opportunities on offer,
everyone can learn something new at the show. Visit the Professional Beauty website –
www.professionalbeauty.co.uk
– for agendas and speaker information. No matter what your interests,
Professional Beauty 2011 is the place to be to discover everything you need for business success.
ABOUT PROFESSIONAL BEAUTY 2011
Dates: 27–28 February 2011 Venue: ExCel London Opening times: 27 February: 10.00am – 5.30pm 28 February: 10.00am – 5.00pm
For further information and to register online for your free ticket, visit:
www.professionalbeauty.co.uk Follow us on Twitter for the latest show and industry news:
http://twitter.com/#!/pro_beauty
january 2010 © cybertrek 2010 Read Health Club Management online at
healthclubmanagement.co.uk/digital 55
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