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SPN DEC 2010 ShowsRoundup
www.swimmingpoolnews.co.uk
SPLASH! SHOW SPELLS GOOD NEWS FOR AUSSIE SUMMER
I
n an era when trade shows are struggling to find big audiences, Australia’s SPLASH! Pool & Spa Trade Show on the Gold Coast has become something of a record breaker.
The event reinforced its stature as the leading trade show for the wet industry in Australasia as it attracted a record 2,287 registered visitors, representing an increase of 30% over buyer numbers from 2008. A noticeable trend this year was the increase in overseas visitors, increases in buyers from New Zealand, Thailand and the USA. It has been a good build up for the Australian pool industry in the build up to summer. Industry statistics have shown pool building is increasing and a new survey has shown, swimming was the most popular activity among children aged five to 12; being enjoyed by nearly 20% of the overall 2.7 million children of both sexes partaking in sport outside school hours. That’s half a million children in that age group – more than for soccer (360,000) and Aussie Rules (235,000). In addition to the record buyer attendance at SPLASH!, other events
attracted greater participation. The SPLASH! Environmental Awards drew substantially more entries than in 2008, and a group of more than 170 attended the Awards dinner with guest speaker Stephen Bradbury. Bradbury’s “last man standing” auction achieved a winning bid of 9,000 Australian dollars. Education was at the forefront. With the sponsorship of Pentair Water, international guests Genesis 3 gave a series of workshops and seminars that received rave reviews. The Queensland branch of the Australian Leisure Facilities Association (ALFA) held its inaugural conference alongside SPLASH! and according to President Stephen Butler, there are hopes the conference will grow at future shows.
Interpoint Managing Director, Simon Cooper says that the success of the 2010 event is going to be hard to beat.
“Record exhibition and visitor attendance indicates that the pool and spa industry is emerging strongly from the GFC,” he says. “On the show floor there was a sense of cautious optimism – with strong support for the Environmental Awards and the Andrew Simons Golf Day.” Interpoint Events also announced the launch of a new show for the Asia market, which will take place in Singapore from 4-5 May 2011. In total, the SPLASH! Environmental Awards produced 19 winners. Finalists and encouragement awards were handed out to all sectors of the industry – from pool designers and builders to pool shops, from local council pools to theme parks, from humble inventors to large international manufacturers. The main awards were won by Waterco for their MultiCyclone pre-filter, taking out the SPLASH! Environmental Product of the Year Award; and Gosford Olympic Pool, which won the SPLASH! Environmental Project of the Year Award for its water- and energy-friendly refurbishment. Simon Cooper, organiser of the SPLASH! Trade Shows and publisher of SPLASH! Magazine, expressed his great pleasure at the success of this edition of the Awards.
SPLASH! Asia will make its debut in Singapore from 4 – 5 May 2011. It is expected to attract about 40 to 50 exhibitors and 800 to 1,000 attendees. One of the key attractions will be the popular educational seminar programme,
and Interpoint will bring international speakers from America and Australia. David Close said that NSPI was pleased to be associated with SPLASH! Asia.
“In providing the largest co- ordinated series of pool industry events in the Pacific Rim (Gold Coast, Auckland and Singapore), SPLASH!, supported by a large Pacific circulation, professionally produced industry magazine, provides an unparallel networking platform which brings the whole of the Australasian pool and spa industry together on a regular basis. Both SPASA Queensland and NSPI Australia have received the benefits from participation and sponsorship.” The swimming statistic provided another boost for the industry. New information from the Australian Bureau of Statistics in a report titled Children’s Participation in Cultural and Leisure Activities has confirmed not only that Australians love sport, but that kids love swimming.
i FOR FURTHER INFORMATION
F SPLASH! ASIA :
www.splashasiaexpo.com
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